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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant Exam
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Passing Score:	Approximately 65% (Salesforce does not always publish exact passing scores)
Exam Duration:	105 minutes
Exam Format:	Multiple Choice, Multiple Select, Scenario-based Questions
Exam Price:	200 USD
Available Languages:	Spanish, Japanese, French, Portuguese (Brazil), English, German
Real Exam Qty:	60–65 questions
Certificate Validity Period:	1 year (requires annual maintenance via Trailhead modules)
Related Certifications:	Salesforce Certified Administrator Salesforce Certified Marketing Cloud Account Engagement Specialist
Recommended Training:	Salesforce Trailhead Account Engagement Learning Path Marketing Cloud Account Engagement Study Guide
Exam Registration:	Salesforce Certification Registration
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored or onsite testing center
Pre Condition:	Recommended: Salesforce Certified Administrator or equivalent experience with Salesforce CRM and marketing automation concepts
Official Syllabus URL:	https://trailhead.salesforce.com/en/credentials/marketingcloudaccountengagementconsultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 2	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 3	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 4	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q28-Q33):

NEW QUESTION # 28
How many Social Posting Connectors is it possible to create

A. You can create as many Social Posting connectors as you want
B. You can't use any Social Posting connector
C. Many but only one type
D. One each type

Answer: A

NEW QUESTION # 29
LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are " 0 " .
What could be the explanation for this experience?

A. The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.
B. The campaign is not a connected campaign so the data is not syncing.
C. The engagement with those assets happened before the fields were added to the page layouts.
D. The data hasn ' t been refreshed in 24 hours so the values haven ' t been updated.

Answer: B

Explanation:
https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engage ment_history_implementation_guide.
pdf

NEW QUESTION # 30
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?

A. Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.
B. Create an automation rule that adds prospects to static lists to feed new programs after each entry.
C. Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.
D. Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.

Answer: C

NEW QUESTION # 31
Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities

A. Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month
B. Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units
C. Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition
D. All

Answer: A

NEW QUESTION # 32
How could LenoxSoft benefit from Engage Reports?

A. Users can analyze form submission performance for the prospects they have emailed.
B. Sales Managers can receive desktop notifications for their teams' email activities.
C. Users can analyze the performance of their templated and non-templated emails.
D. Sales Managers can analyze lead information like prospect activity, scores, and grades.

Answer: C

NEW QUESTION # 33
......

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