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| Section | Weight | Objectives |
|---|---|---|
| Engagement Studio | 17% | - Program structure and components - Building and updating engagement programs - Program logic, triggers and actions - Program performance and optimization |
| Email Marketing | 20% | - Email reporting and performance analysis - Email types, templates and capabilities - Email creation and sending process - Email deliverability and compliance |
| Forms, Form Handlers and Landing Pages | 20% | - Performance metrics and optimization - Form creation, configuration and use cases - Landing page design and deployment - Form handler setup and integration |
| Administration | 11% | - Recycle bin functionality and data recovery - Field creation, mapping and management - Data synchronization between Account Engagement and Salesforce - Scoring and grading model configuration |
| Lead Management | 24% | - Completion actions and page actions - Static and dynamic lists creation and segmentation - Lead lifecycle management - Automation rules and segmentation rules |
| Visitors and Prospects | 8% | - Visitor-to-prospect conversion process - Prospect data management and audits - Prospect activity and engagement analysis |
>> Marketing-Cloud-Account-Engagement-Specialist Certification Sample Questions <<
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NEW QUESTION # 153
What is the difference between a visitor and a prospect?
Answer: C
Explanation:
The difference between a visitor and a prospect is that a visitor is an anonymous person who visits your website, while a prospect is a known person who has an identified email address. A visitor becomes a prospect when they fill out a Marketing Cloud Account Engagement form, click on a tracked link in an email, or are manually imported into Marketing Cloud Account Engagement. A prospect does not necessarily have an opportunity, a Marketing Cloud Account Engagement form submission, or an assigned user, but a visitor does not have any of these either. References Visitors and Prospects
NEW QUESTION # 154
Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?
Answer: D
Explanation:
Explanation
The landing page report metric that represents the number of individual prospects who submitted the landing page at least once is conversions. Conversions measure how many prospects completed the desired action on the landing page, such as filling out a form or downloading a file. Total submissions measure how many times the landing page was submitted, regardless of whether it was by the same or different prospects. Unique submissions measure how many times the landing page was submitted by a unique IP address, which may not correspond to a unique prospect. Unique clicks measure how many times the landing page was clicked by a unique IP address, which may not correspond to a unique prospect or a submission. References Landing Page Metrics
NEW QUESTION # 155
A Marketing Cloud Account Engagement administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.
Which form field option should be enabled?
Answer: C
Explanation:
Explanation
If a Marketing Cloud Account Engagement administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field, they should enable the form field option "Maintain the initial value upon subsequent form submissions" (A). This option prevents the field from being overwritten by later submissions. The option "Always display even if previously completed" (B) does not affect the field value, but only the field visibility on the form. The option "Kiosk/Data Entry Mode:
Do not cookie browser as submitted prospect" does not affect the field value, but only the prospect tracking method. The option "Include "Not you?" link to allow visitors to reset the form" (D) does not affect the field value, but only the form reset functionality. References: Create a Form
NEW QUESTION # 156
By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce?
Choose 2 answers
Answer: B,E
Explanation:
Explanation
Marketing Cloud Account Engagement writes to Lead and Contact records in Salesforce by default, as these are the primary objects that store prospect information. Opportunity, Account, and Case records are not written to by default, but can be synced using custom fields and connectors1. References: 1: Marketing Cloud vs.
Marketing Cloud Account Engagement
NEW QUESTION # 157
Which two list types could be used as a recipient list on a list email send? Choose 2 answers
Answer: C,D
Explanation:
The two list types that could be used as a recipient list on a list email send are static list and dynamic list. A static list is a list of prospects that can be manually added or removed, or updated by automation tools. A static list does not change unless the user or the automation tool modifies it13. A dynamic list is a list of prospects that automatically updates based on the criteria that the user defines. A dynamic list adds or removes prospects who match or do not match the criteria in real time14. Both static and dynamic lists can be used to segment prospects and send targeted email campaigns to them15. The other list types, such as archived list, test list, public list, and CRM visible list, are not suitable for sending list emails, as they have different purposes and limitations
NEW QUESTION # 158
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