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Adobe AD0-E408 Exam Syllabus Topics:

SectionWeightObjectives
Planning and Strategy31%- Audience and testing strategy
  • 1. Assess audience requirements
    • 2. Understand variables impacting activities
      - Business KPI identification and analysis
      • 1. Define primary and secondary success metrics
        • 2. Identify optimization opportunities from KPI/data scenarios
          • 3. Construct test hypotheses
            • 4. Identify business KPIs
              Configuring, Executing, and Managing50%- Experience creation and management
              • 1. Form-Based Experience Composer
                • 2. Visual Experience Composer (VEC)
                  • 3. Activity workflow in Adobe Target
                    - Testing and activity types
                    • 1. Experience Targeting (XT)
                      • 2. A/B testing activities
                        • 3. Multivariate Testing (MVT)
                          • 4. Recommendations activities
                            • 5. Automated Personalization (AP)
                              - Audience and activity management
                              • 1. Set goals and activity settings
                                • 2. QA and troubleshooting activities
                                  • 3. Create and manage audiences
                                    Troubleshooting8%- Measurement and reporting issues
                                    • 1. Metric validation
                                      • 2. Reporting discrepancies
                                        - Activity and implementation issues
                                        • 1. Debugging tools (e.g., Experience Cloud Debugger)
                                          • 2. Activity qualification issues
                                            Analyzing and Reporting16%- Advanced reporting
                                            • 1. Automated Personalization reporting
                                              • 2. Experience performance reports
                                                • 3. Multivariate test reporting
                                                  - Reporting fundamentals
                                                  • 1. Sample size calculator usage
                                                    • 2. A/B testing best practices
                                                      • 3. Report configuration settings

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                                                        Adobe Target Business Practitioner Professional Sample Questions (Q15-Q20):

                                                        NEW QUESTION # 15
                                                        What does a Target Business Practitioner need to do first to ensure proper performance for an ongoing activity, when the conversion rate in the results data for the A/B Test activity is much lower than expected?

                                                        Answer: D


                                                        NEW QUESTION # 16
                                                        What is the potential impact of using the !important CSS property when working with the Visual Experience Composer (VEC)?

                                                        Answer: A


                                                        NEW QUESTION # 17
                                                        What are key elements of an Experience Performance report in MVT? (Select two.)

                                                        Answer: C,D


                                                        NEW QUESTION # 18
                                                        What is the main purpose of prioritizing test ideas based on business KPIs?

                                                        Answer: B


                                                        NEW QUESTION # 19
                                                        Which actions can be taken to debug browser-level Target issues? (Select two.)

                                                        Answer: B,D


                                                        NEW QUESTION # 20
                                                        ......

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