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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 2	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 3	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 4	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 5	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 6	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q67-Q72):

NEW QUESTION # 67
LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?

A. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'
B. The Dedicated IP address was not warmed up appropriately before the email was scheduled.
C. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.
D. The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.

Answer: A

NEW QUESTION # 68
A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?

A. Each business unit can only have one associated B2B Marketing Analytics app.
B. There is an option to create a unique app for each business unit or one joined app for all business units.
C. Each dashboard will have an option to filter by business unit.
D. The app will create unique datasets for each business unit.

Answer: A

NEW QUESTION # 69
Do hard bounces need to be removed from lists

A. False
B. True

Answer: A

NEW QUESTION # 70
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

A. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
B. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
C. Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.
D. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

Answer: A

NEW QUESTION # 71
What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]

A. Trigger, activity and check
B. Trigger, action and rule
C. Trigger, listen and check
D. Trigger, activity and rule

Answer: B

NEW QUESTION # 72
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