Salesforce MC-202 Actual Tests - MC-202 Valid Test Syllabus

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Salesforce MC-202 Exam Syllabus Topics:

SectionWeightObjectives
Email Marketing Best Practices10%- Evaluate deliverability factors
- Subscriber acquisition and retention
- Design effective emails and programs
Content Creation and Delivery24%- Select appropriate tools for sending
- Manage and organize campaign content
- Create and customize email content
- Configure send settings
Marketing Automation26%- Build solutions in Automation Studio
- Build solutions in Journey Builder
- Recommend automation solutions
Insights and Analytics14%- Analyze campaign performance
- Create and configure reports
- Leverage analytics and Einstein features
Subscriber and Data Management26%- Configure segmentation tools
- Troubleshoot send and data issues
- Import and manage subscriber data
- Design and configure Data Extensions

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MC-202 Valid Test Syllabus - MC-202 Online Test

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q142-Q147):

NEW QUESTION # 142
Northern Trail Outfitters (NTO) needs a quick listing of all emails sent from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?

Answer: B

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Account Send Summary Report


NEW QUESTION # 143
Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?

Answer: B

Explanation:
The Not Sent Tracking Extract in Salesforce Marketing Cloud provides detailed information about subscribers who were part of the send audience but did not receive the email. This extract can be configured in Automation Studio to automatically generate and analyze the list of subscribers who did not get the expected emails. Reference:Salesforce Marketing Cloud Documentation on Tracking Extracts.


NEW QUESTION # 144
Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?

Answer: B

Explanation:
To organize Northern Trail Outfitters' email tracking results, creating folders in My Tracking and selecting the appropriate folder when sending an email is the best practice. This helps categorize and manage tracking results efficiently, making it easier to find and analyze specific campaign results.
References:
Salesforce Marketing Cloud Documentation on My Tracking


NEW QUESTION # 145
Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTOupdate the IP configured for these sends?

Answer: C

Explanation:
In Salesforce Marketing Cloud, a Delivery Profile is used to define the IP address and other delivery attributes for email sends. To update the IP configured for specific sends, you should update the Delivery Profile associated with those sends. This allows NTO to route their transactional sends through the new IP address.
Reference:Salesforce Marketing Cloud Documentation on Delivery Profiles


NEW QUESTION # 146
The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?

Answer: A

Explanation:
Path Optimizer in Journey Builder allows marketers to test different paths within a journey based on various parameters. This tool helps in assessing theeffectiveness of different emails or other journey steps by comparing how different segments of the audience respond to each path.
Reference:Salesforce Marketing Cloud Documentation on Path Optimizer


NEW QUESTION # 147
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