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Adobe AD0-E408 Exam Syllabus Topics:

SectionWeightObjectives
Configuring, Executing, and Managing50%- Experience creation and management
  • 1. Form-Based Experience Composer
    • 2. Visual Experience Composer (VEC)
      • 3. Activity workflow in Adobe Target
        - Audience and activity management
        • 1. QA and troubleshooting activities
          • 2. Set goals and activity settings
            • 3. Create and manage audiences
              - Testing and activity types
              • 1. A/B testing activities
                • 2. Experience Targeting (XT)
                  • 3. Automated Personalization (AP)
                    • 4. Multivariate Testing (MVT)
                      • 5. Recommendations activities
                        Planning and Strategy31%- Audience and testing strategy
                        • 1. Understand variables impacting activities
                          • 2. Assess audience requirements
                            - Business KPI identification and analysis
                            • 1. Define primary and secondary success metrics
                              • 2. Construct test hypotheses
                                • 3. Identify business KPIs
                                  • 4. Identify optimization opportunities from KPI/data scenarios
                                    Troubleshooting8%- Activity and implementation issues
                                    • 1. Debugging tools (e.g., Experience Cloud Debugger)
                                      • 2. Activity qualification issues
                                        - Measurement and reporting issues
                                        • 1. Metric validation
                                          • 2. Reporting discrepancies
                                            Analyzing and Reporting16%- Reporting fundamentals
                                            • 1. A/B testing best practices
                                              • 2. Sample size calculator usage
                                                • 3. Report configuration settings
                                                  - Advanced reporting
                                                  • 1. Automated Personalization reporting
                                                    • 2. Multivariate test reporting
                                                      • 3. Experience performance reports

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                                                        Adobe Target Business Practitioner Professional Sample Questions (Q131-Q136):

                                                        NEW QUESTION # 131
                                                        Which reporting source uses Adobe Analytics as the reporting engine for Target activities?

                                                        Answer: A


                                                        NEW QUESTION # 132
                                                        Which profile attribute type is calculated automatically based on visitor behavior?

                                                        Answer: C


                                                        NEW QUESTION # 133
                                                        What does a Target Business Practitioner need to do first to ensure proper performance for an ongoing activity, when the conversion rate in the results data for the A/B Test activity is much lower than expected?

                                                        Answer: A


                                                        NEW QUESTION # 134
                                                        What are key steps when creating an A/B Test in Adobe Target? (Select two.)

                                                        Answer: C,D


                                                        NEW QUESTION # 135
                                                        What action can be performed using browser debugging tools like Experience Cloud Debugger?

                                                        Answer: D


                                                        NEW QUESTION # 136
                                                        ......

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