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| Topic | Details |
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| Topic 1 | - Reports & Dashboards: This section of the exam measures skills of Marketing Specialists and covers reporting and visualization in Salesforce. It includes describing how reports are built, how dashboards present insights, and how these tools help organizations monitor performance and make informed marketing decisions.
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| Topic 2 | - Salesforce Ecosystem: This section of the exam measures skills of Marketing Cloud Administrators and covers the overall Salesforce ecosystem. It focuses on understanding the different resources available for learning and skill development, recognizing how Salesforce Customer 360 products can be applied in real business use cases, and explaining how organizations make use of Salesforce in daily operations. It also highlights awareness of job roles and career opportunities within the Salesforce ecosystem.
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| Topic 3 | - Data Model: This section of the exam measures skills of Marketing Cloud Administrators and covers Salesforce’s data model. It involves understanding the relationship between core standard objects such as Accounts, Contacts, Leads, Opportunities, and Cases. The section also evaluates knowledge of ensuring data visibility through features and maintaining data integrity using the right tools in different business scenarios.
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| Topic 4 | - Navigation: This section of the exam measures the skills of Marketing Specialists and covers how users navigate Salesforce. It tests the ability to locate and access necessary information in given scenarios and to identify where different types of Salesforce customizations take place. The emphasis is on practical system navigation that supports marketing operations.
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Salesforce Certified Platform Foundations Sample Questions (Q101-Q106):
NEW QUESTION # 101
A manager can see all of the records owned by their team, but not records owned by other teams.
How is access to the records being controlled?
- A. Profiles
- B. Role Hierarchy
- C. Permission Sets
Answer: B
Explanation:
The role hierarchy is a way of controlling access to records based on the user's position in the organization. A user can see all of the records owned by themselves and the users below them in the hierarchy, but not records owned by users above them or in a different branch.
NEW QUESTION # 102
A Salesforce associate is working from a custom Contact list view and noticed key information is missing.
What should they do to add the missing information?
- A. Select Fields to Display
- B. Edit sharing settings
- C. Edit list filters
Answer: A
Explanation:
The thing that they should do to add the missing information to the custom Contact list view is to select Fields to Display. Fields to Display is an option that allows the user to customize which columns appear in the list view, based on the fields that are associated with the object. The user can access the Fields to Display option by clicking on the List View Controls menu and then clicking on Select Fields to Display. There, they can add, remove, and reorder the fields that they want to see in the list view. Editing sharing settings or editing list filters are not the correct actions to add the missing information to the list view, because they affect the visibility and the criteria of the records, not the columns.
NEW QUESTION # 103
Get Cloud Consulting (GCC) currently uses separate platform for marketing sales, commerce, service, and information technology. As GCC continues to grow, it decides to move all departments onto Salesforce.
What would provide GCC the most benefit by mobbing to the Salesforce Platform?
- A. Salesforce provides a complete view of a company's customers on one unified platform.
- B. Salesforce saves companies money by eliminating the need to purchase licenses for multiple systems.
- C. Salesforce increases security by only requiring employees to remember one password.
Answer: A
Explanation:
The most benefit that GCC would get by moving to the Salesforce Platform is that it provides a complete view of a company's customers on one unified platform. This means that GCC can access and manage all the data and processes related to its marketing, sales, commerce, service, and IT departments from one place, without having to switch between different systems or platforms. This also enables GCC to have a 360-degree view of its customers, which helps it deliver personalized and consistent experiences across all touchpoints.
NEW QUESTION # 104
What is one aspect of multi-tenant architecture?
- A. Costs more than single-tenant architecture
- B. Shares resources with other tenants
- C. Reserves resources per tenant
Answer: B
Explanation:
Salesforce operates on a multi-tenant architecture, where a single instance of the platform serves multiple customers (tenants). Each tenant's data is securely isolated, but they share common resources, such as server space, database instances, and updates. This approach ensures cost efficiency and scalability.
* A. Costs more than single-tenant architecture: Multi-tenancy reduces costs due to shared resources.
* B. Reserves resources per tenant: Resources are shared rather than reserved individually.
References from Salesforce Documentation:
* Salesforce Multi-Tenant Architecture Overview
* Multi-Tenant vs. Single-Tenant
NEW QUESTION # 105
Get Cloudy Consulting currently stores information about is customers and partners in the Account object.
There are a few details specific to partners that are not applicable to customers.
What is the recommended way to display only the information application to each group?
- A. Create custom object called Partner and Customer
- B. Use Account for customers and create a custom object for partners.
- C. Create record types on Account called Partner and Customer
Answer: C
Explanation:
Creating record types on Account called Partner and Customer is the recommended way to display only the information applicable to each group. Record types allow different page layouts, picklist values, and business processes to be assigned to different users based on their profile. For example, the Partner record type could have a page layout that includes fields specific to partners, such as Partner Type, Partner Level, and Partner Status. The Customer record type could have a different page layout that excludes those fields. Using Account for customers and creating a custom object for partners would not be advisable, because it would create data silos and make reporting and sharing more difficult. Creating custom objects called Partner and Customer would not make sense, because they are both types of accounts and should use the standard Account object.
NEW QUESTION # 106
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