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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Topic 2: Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Topic 3: Account Engagement Administration	- Configuration and Setup 1. User roles and permissions 2. Business Unit setup and hierarchy 3. Connector setup with Salesforce CRM
Topic 4: Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Topic 5: Prospect Management	- Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags - Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules
Topic 6: Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers

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Salesforce Certified Marketing Cloud Account Engagement Consultant cexamkiller Praxis Dumps & MCAE-Con-201 Test Training Überprüfungen

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Salesforce Certified Marketing Cloud Account Engagement Consultant MCAE-Con-201 Prüfungsfragen mit Lösungen (Q13-Q18):

13. Frage
LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers

A. Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.
B. Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.
C. Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
D. Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.

Antwort: A,B

Begründung:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_automation_page_actions.htm&type=5

14. Frage
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

A. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
B. Enable Kiosk mode on the Marketing Cloud Account Engagement form
C. Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails
D. Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form

Antwort: A

15. Frage
LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?

A. Export existing custom field mappings to import desired fields into Account A.
B. Include prospect activity history from Account B in their prospect import if they want to retain it.
C. Manually rebuild any automations built in Account B in Account A.
D. Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.

Antwort: C

Begründung:
Explanation
https://help.salesforce.com/articleView?id=000318300&type=1&mode=1

16. Frage
LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

A. Install the Marketing Cloud Account Engagement AppExchange package for Production Environments
B. Unverified and delete the Salesforce connector for the Sandbox org
C. Create a new Salesforce Connector for the Production org
D. Rename the Salesforce connector for the Sandbox org
E. Delete all data from the Sandbox org

Antwort: A,B,C

17. Frage
LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud Account Engagement and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
How should LenoxSoft get started?

A. Enable the reverse sync feature through Marketing Cloud Account Engagement Support and create an Automation rule to assign prospects to a user in a group.
B. Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.
C. Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.
D. Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.

Antwort: A

18. Frage
......

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