Arch-302 Hot Spot Questions, Arch-302 Certification Exam Cost

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Salesforce Arch-302 Exam Syllabus Topics:

SectionObjectives
Topic 1: Solution Design for B2C Customer Experience- Omnichannel experience design
- Customer journey architecture
Topic 2: Integration Architecture- Event-driven architecture
  • 1. Streaming and event bus design
    - API-led connectivity
    • 1. MuleSoft integration patterns
      • 2. REST/SOAP APIs usage
        Topic 3: Scalability and Performance Design- High-volume transaction design
        - Performance optimization strategies
        Topic 4: B2C Platform Capabilities- Commerce and engagement tools
        • 1. Commerce Cloud integration patterns
          • 2. Marketing and personalization services
            - Salesforce Customer 360 integration
            • 1. Data unification across systems
              • 2. Identity and profile management
                Topic 5: Security and Data Governance- Customer data protection
                - Access control and identity management

                >> Arch-302 Hot Spot Questions <<

                Salesforce Arch-302 Certification Exam Cost - Arch-302 Knowledge Points

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                Salesforce Certified B2C Solution Architect Sample Questions (Q134-Q139):

                NEW QUESTION # 134
                A luxury retailer Is about to implement B2C Commerce and Marketing Cloud for their online presence. They are well known for their privacy when it comes to their customers' purchases within their stores and would like that to reflect in their online presence as well.
                Given that requirement and the requirement to adhere to global data privacy acts, what are two out-of-the-box features the retailer should enable across these clouds when it comes to their customers' privacy?
                Choose 2 answers

                Answer: A,B

                Explanation:
                To adhere to global data privacy acts and respect customers' privacy, the retailer should enable terms and conditions functionality within Marketing Cloud, which will allow them to display a custom message and a checkbox for customers to agree before they can submit a form or join a list. The retailer should also use profile and preference center functionality for Marketing Cloud Email Studio, which will allow them to capture consent and opt-in confirmation from customers, as well as provide them with options to manage their email preferences and unsubscribe.
                References:
                * [Terms and Conditions]
                * [Profile and Preference Centers]


                NEW QUESTION # 135
                An organization chose a multi-cloud solution that Is comprised of Service Cloud and B2C Commerce. The organization now wants to ensure that the theme of Its self-service portal Is consistent with the theme of its B2C Commerce storefront.
                How should a Solution Architect ensure that this requirement Is met?

                Answer: A


                NEW QUESTION # 136
                A company wants to give its service agents a current view in Marketing Cloud of which journeys customers are in at any given time, so that agents can provide a more persona! and relevant experience if a customer contacts them.
                What approach should a Solution Architect recommend to fulfill this requirement?

                Answer: B

                Explanation:
                The Journey Membership Lightning component is a pre-built component that displays the journeys that a contact is in and their status in each journey. It can be added to the Contact Page Layout in Service Cloud using the Marketing Cloud Connect Managed Package, which enables integration between Service Cloud and Marketing Cloud. References: https://help.salesforce.com/s/articleView?id=sf.
                mc_co_journey_membership_lightning_component.htm&type=5 https://help.salesforce.com/s/articleView?
                id=sf.mc_co_marketing_cloud_connect.htm&type=5


                NEW QUESTION # 137
                A company is seeing an increased volume of customers browsing for higher-value items, as well as longer consideration times before customers place orders based on what is in their shopping carts.
                What are two tactics that a Solution Architect could recommend to increase checkouts and decrease the time from adding items to completing a checkout?
                Choose 2 answers

                Answer: A,B

                Explanation:
                A: Enabling customer service agents to enroll customers in an Abandoned Cart Journey in Marketing Cloud if an interaction does not result in the processing of an order can help increase checkouts and decrease the time from adding items to completing a checkout by sending targeted and personalized messages to customers who have left items in their carts without purchasing them. This can help re-engage customers, remind them of their cart contents, and encourage them to complete their orders. D. Monitoring the cart items and time since it has been active in B2C Commerce and sending a reminder and checkout incentive 18 hours after the cart was last modified can help increase checkouts and decrease the time from adding items to completing a checkout by leveraging customer behavior data, timing, and urgency to motivate customers to buy their items before they are out of stock or unavailable. This can help reduce cart abandonment, increase conversion rates, and boost customer loyalty. References:
                * https://help.salesforce.com/s/articleView?id=sf.mc_jb_abandoned_cart.htm&type=5
                * https://help.salesforce.com/s/articleView?id=sf.b2c_commerce_abandoned_carts.htm&type=5


                NEW QUESTION # 138
                A company uses a Salesforce solution to sell one-off products and subscription-based products to its customers. However, the company wants to let customers save their payment details when buying products online using credit cards, in order to facilitate a one-click ordering mechanism as well as an automatic payment for subscription-based item renewals.
                What should a Solution Architect recommend to store payment information while still maintaining security and compliance?

                Answer: B

                Explanation:
                This answer is correct because it is a way to store payment information while still maintaining security and compliance. A tokenized payment card is a method that replaces sensitive card data with a unique identifier or token that cannot be mathematically reversed. The actual card data is stored in a secure vault by a payment processor or gateway. This way, the company can facilitate one-click ordering and automatic payment without exposing or storing the actual card data. References: https://help.salesforce.com/s/articleView?id=sf.
                b2c_commerce_payment_processing.htm&type=5


                NEW QUESTION # 139
                ......

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