Latest Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Discount & Marketing-Cloud-Account-Engagement-Specialist Latest Exam Pattern

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| Topic | Details |
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| Topic 1 | - Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.
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| Topic 2 | - Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.
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| Topic 3 | - Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.
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Marketing-Cloud-Account-Engagement-Specialist Latest Exam Pattern, Detailed Marketing-Cloud-Account-Engagement-Specialist Answers
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Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q164-Q169):
NEW QUESTION # 164
What is the best practice when users leave the company and have assigned prospects?
- A. All of the above
- B. Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user.
- C. Reassign all prospects in the CRM
- D. A & B
- E. Delete the user from Marketing Cloud Account Engagement
Answer: D
Explanation:
When users leave the company and have assigned prospects, the best practice is to reassign all prospects in the CRM and review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user. This will ensure that the prospects are not left unattended and that the marketing activities are updated accordingly. Deleting the user from Marketing Cloud Account Engagement is not recommended as it will remove the user's history and activity data.
NEW QUESTION # 165
How long does it take a drip program to start after unpausing it?
- A. Within one hour
- B. Immediately
- C. Within 5 minutes
- D. Within one business day
Answer: A
Explanation:
Drip programs are automated email campaigns that send a series of messages to prospects based on predefined criteria and triggers. You can pause and resume drip programs at any time. However, when you resume a drip program, it does not start immediately. It takes up to one hour for the drip program to resume sending emails to the prospects in the program. It does not take 5 minutes, one business day, or immediately for the drip program to start after unpausing it. References: Drip Programs, Pause and Resume Drip Programs
NEW QUESTION # 166
What information can you find about your competitors in Marketing Cloud Account Engagement?
- A. Number of indexed pages
- B. News article mentions
- C. BBB score
- D. Alexa rank
- E. Number of inbound links
Answer: A,D,E
Explanation:
Explanation
You can find the following information about your competitors in Marketing Cloud Account Engagement:
Alexa rank, number of inbound links, and number of indexed pages. These are the metrics that Marketing Cloud Account Engagement's competitor website monitoring feature provides, which help you assess how well your competitors' websites are performing in terms of SEO. Alexa rank is a measure of how popular a website is compared to millions of other websites. Number of inbound links is the total number of links from other websites that point to a website. Number of indexed pages is the total number of pages that a website has that are recognized by search engines78 References: 7: Competitor Tracking in Marketing Cloud Account Engagement: 3 Best Practices8: Salesforce Marketing Cloud Account Engagement: How To Maximise ROI in B2B Marketing Automation
NEW QUESTION # 167
How do you use an automation rule to opt out prospects?
- A. Change prospect field value to Opt-out
- B. Change prospect field value: 'Do Not Email' to 'Do Not Email
- C. You can't use an automation rule to opt-out prospects.
Answer: B
Explanation:
Explanation
You can use an automation rule to opt out prospects by changing their field value of 'Do Not Email' to 'true'.
This will prevent them from receiving any email communication from you. You cannot use an automation rule to change the field value to 'Opt-out', since that is not a valid option for the 'Do Not Email' field. You also cannot use an automation rule to opt out prospects by changing any other field value, since the 'Do Not Email' field is the only one that controls the opt-out status of prospects. References: [Automation Rules], [Opt Out Prospects]
NEW QUESTION # 168
What report allows you to see how successful or active a form has been on your site?
- A. None of the above
- B. Landing Page reports
- C. Conversion reports
- D. Campaign reports
- E. Form reports
Answer: E
Explanation:
Form reports show the performance and activity of your Marketing Cloud Account Engagement forms, which are web forms that capture prospect information. You can use form reports to see how many prospects have viewed, completed, or started but not completed your forms, as well as the conversion rate and average time to complete. You can also drill down into individual form submissions and view the prospect's details and activities. References: [Form Reports], [View Form Reports]
NEW QUESTION # 169
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