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| Section | Objectives |
|---|---|
| Segmentation and Activation | - Segmentation logic and audience building - Activation to Salesforce and external systems |
| Salesforce Data Cloud Fundamentals | - Data Cloud value and use cases - Core concepts and architecture |
| Data Ingestion and Data Modeling | - Data sources and ingestion methods - Data model objects and harmonization |
| Identity Resolution and Unification | - Identity resolution rules - Unified customer profile concepts |
| Data Governance and Privacy | - Security and data access controls - Data privacy and compliance concepts |
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NEW QUESTION # 36
When can the data types be changed during ingestion?
Answer: B
Explanation:
The data types can be changed during ingestion before the Data Source Object (DSO) is created. A DSO is a container for ingested data that defines the schema, format, and metadata of the data. Data types can be changed in the Data Explorer before creating a DSO by using the Edit Schema option. Once a DSO is created, the data types cannot be changed. References: Create a Data Source Object
NEW QUESTION # 37
During a privacy law discussion with a customer, the customer indicates they need to honor requests for the right to be forgotten. The consultant determines that Consent API will solve this business need.
Which two considerations should the consultant inform the customer about?
Choose 2 answers
Answer: A,B
Explanation:
When advising a customer about using the Consent API in Salesforce to comply with requests for the right to be forgotten, the consultant should focus on two primary considerations:
Data deletion requests are submitted for Individual profiles (Answer C): The Consent API in Salesforce is designed to handle data deletion requests specifically for individual profiles. This means that when a request is made to delete data, it is targeted at the personal data associated with an individual's profile in the Salesforce system. The consultant should inform the customer that the requests must be specific to individual profiles to ensure accurate processing and compliance with privacy laws.
Data deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds (Answer D):
When a data deletion request is made through the Consent API in Salesforce Data Cloud, the request is not limited to the Data Cloud alone. Instead, it propagates through all connected Salesforce clouds, such as Sales Cloud, Service Cloud, Marketing Cloud, etc. This ensures comprehensive compliance with the right to be forgotten across the entire Salesforce ecosystem. The customer should be aware that the deletion request will affect all instances of the individual's data across the connected Salesforce environments.
NEW QUESTION # 38
What component of Calculated Insights can be included as attribute data in an activation?
Answer: B
Explanation:
Explanation
Dimensions are attributes that can be used to group or filter data in calculated insights. You can include dimensions as attribute data in an activation by selecting them from the available attributes list.
References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_calculated_insights.htm&type=5
NEW QUESTION # 39
Northern Trail Outfitters (NTO) asks its Data Cloud consultant for a list of contacts who fit within a certain segment for a mailing campaign.
How should the consultant provide this list to NTO?
Answer: C
NEW QUESTION # 40
Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency, monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target.
Which two actions are required when configuring the activation?
Choose 2 answers
Answer: B,D
Explanation:
To configure an activation to a Marketing Cloud activation target, you need to choose a segment and select contact points. Choosing a segment allows you to specify which unified individuals you want to activate.
Selecting contact points allows you to map the attributes from the segment to the fields in the Marketing Cloud data extension. You do not need to add additional attributes or add the calculated insight in the activation, as these are already part of the segment definition. References: Create a Marketing Cloud Activation Target; Types of Data Targets in Data Cloud
NEW QUESTION # 41
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