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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

Section	Weight	Objectives
Sitemap	18%	- Unified customer profile - Overview and best practices - Catalog and page mapping - Web SDK implementation - Content zones
Solution Overview	16%	- Definition of Marketing Cloud Personalization - Typical use cases - Business value of real-time interaction management - Product terminology - Core components of standard implementation
Data Integration	14%	- Event API - ETL feed system - Salesforce Connector - Data flows in and out of the system
Segmentation	18%	- Segment export - Segment rules - Segment overview - Journey Builder segment listener - Filters and goals - Reporting and analytics
Setup & Administration	6%	- Identity system configuration - Initial setup process - User attributes management
Einstein Capabilities	10%	- Recipe ingredients - Einstein recipes
Activation	18%	- Campaign testing and optimization - Personalization campaigns - Content creation and management - Delivery channels

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q85-Q90):

NEW QUESTION # 85
What attribute and value is passed in the event API request for returning server sidecampaigns? [check]

A. Source = Server
B. Server Side messages = 1
C. Server side = true
D. Server side are always returned

Answer: A

NEW QUESTION # 86
What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?

A. Ingredient
B. Exclusion
C. Booster
D. Variation

Answer: C

Explanation:
To include the visitor'saffinity scorein a Recipe, a marketer would:
* Use aBoosterto prioritize recommendations that align with the visitor's affinities or preferences.
* Boosters allow fine-tuning of recommendations to make them more relevant.
References:
* Salesforce Interaction Studio Documentation - Recipe Configuration

NEW QUESTION # 87
Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?

A. Mobile Campaign
B. Server-Side Campaign
C. Email Campaign
D. Web Campaign

Answer: B

Explanation:
To set up the Marketing Cloud Personalization Connector for Sales and Service Clouds, configure aServer- Side Campaign.
* This campaign type ensures data and recommendations are delivered directly to the Sales or Service Cloud via server-side integration.
References:
* Salesforce Marketing Cloud Documentation - Connector Configuration

NEW QUESTION # 88
The Sitemap is implemented to manage which channel solution?

A. Mobile
B. Server-side
C. Email
D. Web

Answer: D

Explanation:
TheSitemapin Marketing Cloud Personalization is implemented to manage theWeb channel solution.
* It helps define key elements such as page types, content zones, and data capture points on the website for personalized web experiences.
References:
* Salesforce Interaction Studio Documentation - Sitemap

NEW QUESTION # 89
A brand wants to do an ad-hoc export of a segment. What option could they use?

A. The export segment functionality via CSV format
B. The export segment functionality to Amazon S3
C. The export segment functionality via JSON payload
D. The export segment functionality via the SOAP API

Answer: A

NEW QUESTION # 90
......

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