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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Reporting and Analytics- Performance Measurement
  • 1. Campaign reporting
    • 2. ROI and attribution reporting
      Maintenance and Best Practices- System Optimization
      • 1. Data hygiene and governance
        • 2. Integration best practices
          Email Marketing- Email Creation and Delivery
          • 1. Email templates and content creation
            • 2. Deliverability and compliance
              Account Engagement Administration- Configuration and Setup
              • 1. User roles and permissions
                • 2. Business Unit setup and hierarchy
                  • 3. Connector setup with Salesforce CRM
                    Marketing Automation- Engagement Programs
                    • 1. Automation rules and triggers
                      • 2. Engagement Studio program design
                        Prospect Management- Lead Lifecycle Management
                        • 1. Lifecycle stages and assignment rules
                          • 2. Scoring and grading
                            - Data Model and Segmentation
                            • 1. Dynamic and static lists
                              • 2. Prospects, lists, and tags

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                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q71-Q76):

                                NEW QUESTION # 71
                                LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
                                What could be the explanation for this experience?

                                Answer: A

                                Explanation:
                                Explanation
                                https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engagement_history_implementation_guide.pdf


                                NEW QUESTION # 72
                                Can Marketing both Import and Export Prospects?

                                Answer: A


                                NEW QUESTION # 73
                                Can we connect Twilio SMS Center via Marketing Cloud Account Engagement Connector?

                                Answer: A


                                NEW QUESTION # 74
                                LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
                                Once connected campaigns have been enabled, what approach should be recommended?

                                Answer: C


                                NEW QUESTION # 75
                                LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
                                What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

                                Answer: C


                                NEW QUESTION # 76
                                ......

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