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| Section | Objectives |
|---|
| Reporting and Analytics | - Performance Measurement
- 1. Campaign reporting
- 2. ROI and attribution reporting
|
| Maintenance and Best Practices | - System Optimization
- 1. Data hygiene and governance
- 2. Integration best practices
|
| Email Marketing | - Email Creation and Delivery
- 1. Email templates and content creation
- 2. Deliverability and compliance
|
| Account Engagement Administration | - Configuration and Setup
- 1. User roles and permissions
- 2. Business Unit setup and hierarchy
- 3. Connector setup with Salesforce CRM
|
| Marketing Automation | - Engagement Programs
- 1. Automation rules and triggers
- 2. Engagement Studio program design
|
| Prospect Management | - Lead Lifecycle Management
- 1. Lifecycle stages and assignment rules
- 2. Scoring and grading
- Data Model and Segmentation
- 1. Dynamic and static lists
- 2. Prospects, lists, and tags
|
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q71-Q76):
NEW QUESTION # 71
LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?
- A. The campaign is not a connected campaign so the data is not syncing.
- B. The engagement with those assets happened before the fields were added to the page layouts.
- C. The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.
- D. The data hasn't been refreshed in 24 hours so the values haven't been updated.
Answer: A
Explanation:
Explanation
https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engagement_history_implementation_guide.pdf
NEW QUESTION # 72
Can Marketing both Import and Export Prospects?
Answer: A
NEW QUESTION # 73
Can we connect Twilio SMS Center via Marketing Cloud Account Engagement Connector?
Answer: A
NEW QUESTION # 74
LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?
- A. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
- B. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign
- C. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign
- D. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
Answer: C
NEW QUESTION # 75
LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?
- A. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
- B. To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.
- C. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
- D. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
Answer: C
NEW QUESTION # 76
......
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