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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 2	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 3	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 4	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 5	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 6	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q165-Q170):

NEW QUESTION # 165
The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A. Create an engagement program to send educational content and notify sales if they engage.
B. Send the prospects a monthly newsletter with product demos or free trial offers.
C. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
D. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.

Answer: C

NEW QUESTION # 166
Can we connect Twilio SMS Center via Marketing Cloud Account Engagement Connector?

A. True
B. False

Answer: A

NEW QUESTION # 167
How are prospect that have started a wait step impacted when an entire engagement program is paused?

A. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
B. They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off.
C. They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
D. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.

Answer: A

NEW QUESTION # 168
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?

A. Automation rule match All
B. Completion Action
C. Automation rule match Any
D. Page Action

Answer: C

NEW QUESTION # 169
LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?

A. Marketing
B. Administrator
C. Sales Manager
D. Sales

Answer: A

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_default_user_roles.htm&type=5

NEW QUESTION # 170
......

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