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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Product Overview7%- Identify use cases for Marketing Cloud Personalization
- Describe how Marketing Cloud Personalization integrates with other Marketing Cloud products
- Explain the core concepts and value of the platform
Topic 2: Data Model & Configuration20%- Configure business logic elements (Objects, Attributes, Catalog)
- Implement event data collection and tracking
- Configure data ingestion methods (API, SDK, integrations)
- Manage dataset settings and configurations
- Set up user profiles and visitor identification
Topic 3: Administration & Governance12%- Configure system settings and preferences
- Manage user roles and permissions
- Implement security and data privacy controls
- Manage API access and integrations
Topic 4: Audience Management20%- Use affinity and behavioral data for targeting
- Configure rules-based and predictive audiences
- Build and manage segments and audiences
- Create and use filters and audiences in campaigns
- Implement real-time audience segmentation
Topic 5: Campaigns & Experiences28%- Create and manage in-app and mobile experiences
- Set up A/B testing and multivariate testing
- Use templates and creative assets
- Implement campaign triggers and targeting rules
- Build and configure web campaigns and experiences
- Configure personalization through decision logic
Topic 6: Reporting & Analytics13%- Interpret campaign performance reports
- Configure conversion tracking
- Analyze campaign effectiveness metrics
- Use built-in dashboards and analytics tools

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q83-Q88):

NEW QUESTION # 83
A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

Answer: C


NEW QUESTION # 84
Event API requests are made using what two content types (select 2)?

Answer: A,C

Explanation:
Event API requests in Interaction Studio can be made using the following content types:
* Form URL Encoded: Suitable for sending event data in a simple key-value format.
* JSON: Commonly used for complex data structures, offering flexibility and compatibility.
Reference: Salesforce Interaction Studio Event API Documentation.


NEW QUESTION # 85
What are three areas a business user can apply custom catalog dimensions?

Answer: B,D,E


NEW QUESTION # 86
When configuring a new Identity Attribute which setting would you use if the attribute is unique to an indivdual across the entire dataset?

Answer: D


NEW QUESTION # 87
Which three components of a recipe are optional when configuring a new algorithm?

Answer: A,C,E


NEW QUESTION # 88
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