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| Section | Objectives |
|---|
| Integration and Messaging | - Cross-channel messaging concepts - API integrations and data exchange
|
| Email Marketing and Content | - Email content creation and personalization - Deliverability and sender authentication
|
| Data Management | - Subscriber data management and segmentation - Data extensions and data modeling - Data imports, extracts, and synchronization
|
| Marketing Cloud Setup and Architecture | - User roles, permissions, and security model - Account configuration and setup
|
| Automation and Journey Orchestration | - Automation Studio activities - Journey Builder design and execution
|
| Analytics and Reporting | - Reporting and dashboard interpretation - Tracking and performance metrics
|
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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q114-Q119):
NEW QUESTION # 114
Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.
What Should be recommended?
- A. Recreate this external web form inside Marketing Cloud.
- B. Create this as a Journey Data Source via Journey Builder.
- C. Perform a daily bulk export to SFTP for import via Automation.
- D. Push each new record into Marketing Cloud vis Platform Event API on form submit.
Answer: A
NEW QUESTION # 115
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What should be used to segment this audience?
- A. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context
- B. Use a SQL Query to filter the audience into a new data extension that is overwritten each day
- C. Use SQL Query to filter the audience into a new data extension that is upserted every day
- D. Use exclusion lists for the send - excluding those that already were sent the email
Answer: A
Explanation:
Explanation
Creating and enabling a BLOCKOUT window in MobileConnect can be used to prevent SMS messages from being sent during certain hours of the day. A BLOCKOUT window is a time period during which no messages are sent or received by MobileConnect, regardless of when they were scheduled or triggered. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_blockout_window.htm&type=5
NEW QUESTION # 116
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
- A. Use Salesforce Data Event to initiate journey and scripting within emails forpersonalization logic.
- B. Use Automation Studio to prepare personalization data and initiate journey.
- C. Use send from Salesforce CRM and Salesforce report to prepare personalization data.
- D. Use Automation Studio and Salesforce sends with campaign as an audience.
Answer: B
Explanation:
To send out a biweekly newsletter with personalized property listings for new contacts added to a newsletter campaign in Salesforce CRM, a real estate agency should use Automation Studio to prepare personalization data and initiate journey. Automation Studio can run a scheduled automation that imports new contacts from Salesforce CRM into a data extension, runs query activities to join and filter property data based on contact criteria, and injects contacts into a journey that sends the newsletter with personalized content. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_import_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5https://help.salesforce.com/s/a
NEW QUESTION # 117
A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers
- A. Is the purpose of these emails for acquisition or retention or transactional?
- B. Will multiple languages be used, with a "From Name" lookup table needed?
- C. Will version values/meanings change, precluding reusable AMPscript?
- D. Will customers be able to sign up for the loyalty program at the store?
Answer: B,C
NEW QUESTION # 118
Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity Is required in the automation?
- A. Data Extract Activity
- B. SendLog Extract
- C. Report Definition Activity
- D. SQL Query Activity
Answer: A
Explanation:
Explanation
To export a data file to its SFTP containing all subscribers who did not receive their intended email in the last
24 hours, Northern Trail Outfitters should use a Data Extract Activity in their automation. A Data Extract Activity is an activity that allows marketers to extract data from Marketing Cloud and place it in a file on an Enhanced FTP location or an external SFTP location. The Data Extract Activity can use different extract types, such as Tracking Extract or Data Extension Extract, to export different types of data. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_data_extract_activity.htm&type=5
NEW QUESTION # 119
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