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| Section | Weight | Objectives |
|---|---|---|
| Engagement Studio | 16% | - Describe the components of an Engagement Studio program - Explain how to interpret Engagement Studio reports - Describe the process for testing an Engagement Studio program - Describe how to create and manage Engagement Studio programs - Explain the purpose and benefits of Engagement Studio |
| Lead Generation and Qualification | 14% | - Describe how to use scoring and grading to qualify leads - Explain how to create and manage forms - Explain how to create and manage landing pages - Explain the concept and process of manual syncing - Explain how to use page actions |
| Email Marketing | 15% | - Explain the differences between one-time emails, autoresponders, and engagement studio emails - Explain how to create and manage email templates - Explain how to create and manage lists - Explain how to perform A/B testing - Describe the email sending process and deliverability - Describe the email rendering and validation process |
| Account Engagement Configuration | 10% | - Describe the capabilities of the Account Engagement Recycle Bin - Explain the capabilities of the Salesforce Connector - Explain how to map Account Engagement fields to Salesforce - Describe how to set up and configure the Account Engagement Lightning App - Describe the relationship between Account Engagement and Salesforce |
| Prospect Management | 13% | - Explain how to build and manage prospect lists - Explain how to create and maintain prospects - Describe the components of a prospect record - Describe how to manage the Account Engagement prospect lifecycle |
| Administration and Governance | 9% | - Describe how to configure and manage visitor filters - Explain the purpose and use of Connected Campaigns - Describe how to manage Account Engagement campaigns - Describe how to configure user roles and permissions - Explain how to configure and use the Recycle Bin |
| Analytics and Reporting | 11% | - Explain how to analyze prospect activity - Explain the difference between asset-level and prospect-level reporting - Describe how to use B2B Marketing Analytics - Describe the different Account Engagement reports and their use cases |
| Marketing Automation | 12% | - Explain how to create and manage segmentation rules - Explain how to create and manage automation rules - Explain how to create and manage completion actions - Explain how to create and manage page actions |
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NEW QUESTION # 144
A Marketing Manager wants to create a new prospect in Marketing Cloud Account Engagement.
What are three ways the Marketing Manager can create a new prospect?
Choose 3 answers
Answer: B,C,D
Explanation:
There are three ways the Marketing Manager can create a new prospect in Marketing Cloud Account Engagement. They are:
* Click the "Send to Account Engagement" button on a Salesforce Lead. This option allows the Marketing Manager to send a one-to-one email to a lead in Salesforce using an Account Engagement email template. If the lead does not already exist as a prospect in Account Engagement, it will be created automatically and synced with Salesforce1
* Manually add a prospect in Marketing Cloud Account Engagement. This option allows the Marketing Manager to create a new prospect record in Account Engagement by entering the prospect's email address and other information. The prospect can then be added to lists, campaigns, or engagement programs2
* Import a .CSV file with the prospect's email address. This option allows the Marketing Manager to import a list of prospects from a .CSV file into Account Engagement. The file must contain the prospect's email address as the first column, and can also include other fields. The imported prospects can then be assigned, tagged, or added to lists or campaigns
NEW QUESTION # 145
What is the main difference between automation rules and segmentation rules?
Answer: D
Explanation:
Explanation:
Automation rules and segmentation rules are both types of Marketing Cloud Account Engagement automation that allow you to perform actions based on criteria. However, the main difference between them is that automation rules run continuously and segmentation rules run once. Automation rules are always on and listening for changes or activity, and they can apply actions to prospects that match the criteria now or in the future. Segmentation rules are designed to pull a one-time list of prospects, then apply the set actions, such as adding them to a list or a Salesforce campaign. Once run, segmentation rules have to be copied to run again
NEW QUESTION # 146
How can a marketer avoid emailing prospects more than once in a ten day span?
Answer: D
Explanation:
The way that a marketer can avoid emailing prospects more than once in a ten day span is to use a dynamic list to create a frequency suppression list. A dynamic list is a type of list that automatically updates based on specific criteria, such as field values, activities, or scores. A frequency suppression list is a type of list that excludes prospects who have been emailed within a certain time frame, such as ten days. By using a dynamic list with a frequency suppression criteria, a marketer can ensure that they do not email prospects who have already received an email recently. Using an automation rule, a global account setting, or a segmentation rule are not ways that a marketer can avoid emailing prospects more than once in a ten day span, as they either do not create lists, do not update automatically, or do not run continuously2. Reference: 2: Dynamic Lists
NEW QUESTION # 147
If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?
Answer: A
Explanation:
A custom redirect is a special URL that tracks link clicks and conversions for any online marketing content. If a prospect clicks on a custom redirect after filling out a form, the prospect's assigned Marketing Cloud Account Engagement campaign will change only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign. Otherwise, the prospect's campaign will remain the same, since it is based on the first touchpoint. The page that the custom redirect links to does not affect the prospect's campaign. Reference: Custom Redirects, Completion Actions, [Marketing Cloud Account Engagement Campaigns]
NEW QUESTION # 148
Which two prospect activities trigger a sync from Marketing Cloud Account Engagement to Salesforce?
Choose 2 answers
Answer: C,D
Explanation:
According to the Salesforce documentation, the two prospect activities that trigger a sync from Marketing Cloud Account Engagement to Salesforce are: A) Submitting a form, and B) Opening an email. A form submission is an activity that occurs when a prospect fills out and submits a Marketing Cloud Account Engagement form or a form handler. An email open is an activity that occurs when a prospect opens an email sent from Marketing Cloud Account Engagement. These two activities will trigger a sync from Marketing Cloud Account Engagement to Salesforce, meaning that the prospect's information and activity data will be updated in Salesforce. A sync from Marketing Cloud Account Engagement to Salesforce happens when a prospect is created or updated in Marketing Cloud Account Engagement, or when a prospect performs a significant activity in Marketing Cloud Account Engagement. Clicking a custom redirect or unsubscribing from email are not activities that trigger a sync from Marketing Cloud Account Engagement to Salesforce, as they are not considered significant activities in Marketing Cloud Account Engagement. A custom redirect is a trackable URL that can be used to measure and report on the clicks of any online content. An unsubscribe is an action that occurs when a prospect opts out of receiving emails from the sender. These two activities will not trigger a sync from Marketing Cloud Account Engagement to Salesforce, unless they are combined with other activities that do trigger a sync, such as submitting a form or opening an email. References: Salesforce documentation
NEW QUESTION # 149
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