Salesforce Commitment to Your AP-214 Marketing Cloud Advanced Cross Channel Accredited Professional Exam Success

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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Email Marketing Advanced Concepts	25%	- Configure dynamic content and personalization - Implement advanced segmentation strategies - Design A/B and multivariate test strategies - Optimize email deliverability
Analytics and Reporting	15%	- Build custom reports and dashboards - Interpret attribution models - Analyze cross channel performance metrics
Advertising and Social Integration	15%	- Implement audience synchronization - Leverage Social Studio capabilities - Configure Advertising Studio integrations
Mobile Messaging (SMS and Push)	20%	- Apply compliance and regulatory requirements - Implement mobile opt-in management - Configure SMS and push notification campaigns - Design mobile customer journeys
Cross Channel Strategy and Planning	15%	- Identify target audiences across channels - Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints
Automation and Journey Builder	10%	- Implement decision split logic - Design complex multi-step journeys - Configure wait and engagement activities

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q42-Q47):

NEW QUESTION # 42
If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

A. Onlythe business unit(s) immediately below the top level account will have access
B. Onlythe top level business unit will have access and permissions need be set here for sharing
C. All business units will haveaccess
D. Onlythe business unit where it was created will have access

Answer: B

NEW QUESTION # 43
What is true about contact data and journey data.

A. Contact data is static and journey data is updated data
B. Journey data is static and contact data is updated data.

Answer: B

NEW QUESTION # 44
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

A. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
B. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
C. Use an api to create record in sales cloud directly from the ecom site
D. Sales cloud entry audience in journey builder

Answer: B,D

NEW QUESTION # 45
How should an administrator update the "Do Not Track attribute" value after it has initially been set?

A. Respond to the email with the subject line 'Begin Tracking''
B. Use an API Call
C. Overwrite a subscriber's DoNotTrack settings with an import
D. Log a support case

Answer: B

NEW QUESTION # 46
How often are the Einstein Engagement Scoring models updated?

A. Weekly
B. Hourly
C. Daily
D. Monthly

Answer: D

NEW QUESTION # 47
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