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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 2	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 3	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 4	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 5	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q114-Q119):

NEW QUESTION # 114
LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?

A. Create both a landing page and form using the enhanced landing page experience.
B. Create a custom layout template in Marketing Cloud Account Engagement that contains form elements.
Create a landing page using that template.
C. Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.
D. Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.

Answer: D

NEW QUESTION # 115
LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?

A. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
B. LenoxSoft uses location based scoring categories .
C. LenoxSoft added location based criteria
D. LenoxSoft must add prospect to a dynamic list

Answer: A

NEW QUESTION # 116
A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy.
The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Marketing Cloud Account Engagement?

A. Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.
B. Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.
C. It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.
D. Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.

Answer: A

NEW QUESTION # 117
Is it possible for many users to edit exact same Email Template simultaneously?

A. False
B. True

Answer: A

NEW QUESTION # 118
" LenoxSoft ' s marketing team developed a cross-selling engagement studio program for customers who have
1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?

A. Add contacts to the program ' s Campaign as campaign members.
B. Use the Add to List completion action on forms.
C. Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.
D. Use the Add to Nurture action on page layouts.

Answer: A

NEW QUESTION # 119
......

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