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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Channel Management	16%	- Email Studio configuration and features - Mobile Studio setup and functionality - Journey Builder concepts and use cases - Social Studio and Advertising Studio configuration
Topic 2: Setup	38%	- Security policies, password management, and access control - Marketing Cloud extension products and features - Integration configuration and management - Setup Home features and configuration - Business units, user accounts, and permission settings
Topic 3: Subscriber Data Management	18%	- Data import, export, and quality management - Contact model design and implementation - Preference and profile center configuration - Data extensions, relationships, and data architecture
Topic 4: Maintenance	15%	- Data extraction, reporting, and analytics - Evaluation of additional Marketing Cloud products - Account monitoring and system availability
Topic 5: Digital Marketing Proficiency	13%	- Security best practices for data, permissions, and PII - Governance and compliance in digital marketing - Marketing Cloud product inventory and offerings

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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q82-Q87):

NEW QUESTION # 82
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?

A. Multiple FTP users must be accommodated.
B. A new sender profile is needed for sending transactional emails.
C. Brand-specific private domains are required for images and links.

Answer: C

NEW QUESTION # 83
Which two data structures could be configured to appear In the out-of-the-box Subscription Center? Choose2 answers

A. Publication Lists
B. Data Extensions
C. Lists
D. Groups

Answer: A,C

Explanation:
The out-of-the-box Subscription Center can display publication lists and lists, which are two types of data structures that can be used to manage subscribers' preferences and opt-outs. Data extensions and groups are not supported by the out-of-the-box Subscription Center, but they can be used in a custom Subscription Center.

NEW QUESTION # 84
Which activity should be used for multivariate content testing within Journey Builder?

A. Decision Split
B. Content Split
C. Random Split
D. Engagement Split

Answer: B

Explanation:
The Content Split activity should be used for multivariate content testing within Journey Builder. This activity allows the journey to send different versions of email content to different audience segments and measure their performance based on open or click rates. The other activities are not suitable for multivariate content testing.

NEW QUESTION # 85
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?

A. Keyword is used within another business unit
B. Keyword is a reserved word
C. Keyword has too many characters
D. Keyword fails to meet content standards

Answer: A

Explanation:
When encountering an issue with the availability of a desired SMS keyword such as "CELEBRATION":
Keyword Unavailability: The keyword may already be in use within another business unit within the organization, making it unavailable for use in the current context.
Solution: Check the keyword usage across all business units and, if possible, coordinate to see if the keyword can be shared or if an alternative keyword would be suitable.
Reference: Salesforce Marketing Cloud MobileConnect Documentation

NEW QUESTION # 86
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.

A. Create an Import Activity to import alumni data into Salesforce Report.
B. Create list attributes to store student data from the Sales Cloud.
C. Use Data Designer to link student and alumni data to the contact record.
D. Use Synchronized Data Sources to data from the Sales Cloud.

Answer: C,D

Explanation:
Recommendations for integrating diverse student data into Journey Builder:
Data Designer: Utilize Data Designer to establish relationships between student data, alumni records, and the contact record. This tool allows the creation of a unified view that supports personalized journeys based on comprehensive student profiles.
Synchronized Data Sources: Implement synchronized data sources to continuously import and update data from the Sales Cloud, ensuring that the data in Marketing Cloud remains current and accurate.
Reference: Salesforce Marketing Cloud Data Management

NEW QUESTION # 87
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