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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Decision Strategies | 15% | - Predictive analytics integration - Design and test decision strategies - Adaptive models |
| Topic 2: Engagement Policies | 15% | - Design and manage customer journeys - Define engagement policies - Build engagement strategies |
| Topic 3: Channels | 10% | - Email and third-party integration - Multi-channel delivery - Real-time containers |
| Topic 4: Next-Best-Action Concepts | 12% | - Define starting population - Always-on outbound essentials - One-to-one customer engagement - Customer engagement blueprint - Optimize Next-Best-Action strategy - Optimize customer value in contact center |
| Topic 5: Contact Policy and Volume Constraints | 13% | - Prevent action overexposure - Control outbound exposure - Set volume limits |
| Topic 6: AI and Arbitration | 8% | - Action arbitration logic - Business levers for ranking - AI-driven prioritization |
| Topic 7: Actions and Treatments | 12% | - Manage customer actions - Define outbound actions - Present offers on web channels |
| Topic 8: Business Agility in 1:1 Engagement | 15% | - Pega GenAI for content and operations - Operational workflows - Change management |
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NEW QUESTION # 52
MyCo, a telecom company, notices that when customers call to check on bill status, 80% of the time, they received the wrong offer promotion, leading to customer dissatisfaction. The company decides to boost customers' needs in the prioritization formula, to Improve sales in the current quarter.
Which arbitration factor do you configure to implement the requirement?
Answer: C
NEW QUESTION # 53
You are a decisioning architect responsible for configuring offer prioritization for home loan offers based on the business requirements. Select each prioritization factor on the left and drag it to the correct condition on the right.
Answer:
Explanation:
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NEW QUESTION # 54
U+ Bank, a retail bank, has recently implemented Pega Customer Decision Hub. The bank currently uses an external tool to design email content and a third-party email service provider to send emails to its customers.
As a decisioning architect, how do you recommend the bank implements this requirement?
Answer: C
NEW QUESTION # 55
U+ Bank, a retail bank, has recently implemented a project in which credit card offers are presented to qualified customers when they log in to the web self-service portal The Dank added engagement policy conditions to show the offers based on the bank's requirements.
In the Answer Area, select the correct engagement policy for each condition.
Answer:
Explanation:
NEW QUESTION # 56
MyCo, a mobile company, uses Pega Customer Decision Hub to display offers to customers on its website.
The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning architect, what do you configure to select the best offer from both groups based on customer behavior?
Answer: B
Explanation:
To select the best offer from both groups based on customer behavior, you need to ensure that the propensity is enabled in Arbitration tab. Propensity is a measure of how likely a customer is to accept an offer, based on their past behavior and profile. By enabling propensity in Arbitration tab, you can compare the propensities of different offers across groups and select the one with the highest propensity as the next best action. Verified References: Pega Academy - Decisioning Consultant - Arbitrating actions
NEW QUESTION # 57
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