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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Topic 1: Analytics and Reporting	- Campaign performance analysis 1. Email engagement metrics 2. A/B testing analysis 3. Reports and dashboards
Topic 2: Message Design and Content	- Email and template design 1. Dynamic content and personalization 2. Content testing and validation 3. Template creation and management
Topic 3: Campaign Management	- Campaign creation and configuration 1. Scheduling and activation 2. Email campaign setup 3. Multichannel campaign orchestration
Topic 4: Automation and Orchestration	- Marketing automation workflows 1. Journey optimization 2. Program Designer usage 3. Event-based triggers
Topic 5: Audience Management	- Data management and segmentation 1. Data imports and integrations 2. Segmentation rules and filters 3. Profile lists and extensions
Topic 6: Deliverability and Compliance	- Email deliverability management 1. Sender reputation management 2. Spam compliance and regulations 3. Unsubscribe and preference handling
Topic 7: Responsys Platform Overview	- Core Architecture and Components 1. Responsys account structure 2. Navigation and setup basics 3. User roles and permissions

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Pass Guaranteed Oracle - 1Z0-1032-26 - High Hit-Rate Oracle Responsys Marketing Platform 2026 Implementation Professional Pass Test

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q72-Q77):

NEW QUESTION # 72
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?

A. action=last
B. tracking=first
C. action=single
D. tracking-once
E. action=once

Answer: D

NEW QUESTION # 73
Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design a campaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?

A. Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.
B. The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.
C. During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.
D. When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.

Answer: A

NEW QUESTION # 74
You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?

A. Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
B. The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
C. You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
D. The HTML coder didn't include the <#data> directive and declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.

Answer: C

NEW QUESTION # 75
While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

A. PET_ID_
B. ADDRESS_
C. CUSTOMER_ID_
D. EMAIL_ADDRESS_

Answer: C,D

NEW QUESTION # 76
Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?

A. Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.
B. We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
C. There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
D. Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.

Answer: A

NEW QUESTION # 77
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