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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. Business Unit setup and hierarchy 3. User roles and permissions
Topic 2: Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Topic 3: Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Topic 4: Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Topic 5: Prospect Management	- Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading - Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists
Topic 6: Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q111-Q116):

NEW QUESTION # 111
How could LenoxSoft benefit from Engage Reports?

A. Sales Managers can analyze lead information like prospect activity, scores, and grades.
B. Users can analyze the performance of their templated and non-templated emails.
C. Users can analyze form submission performance for the prospects they have emailed.
D. Sales Managers can receive desktop notifications for their teams' email activities.

Answer: B

NEW QUESTION # 112
How many variations of Dynamic Content it is possible to create

A. A-C (3)
B. A/B (2)
C. A-Z (25)
D. 0

Answer: C

NEW QUESTION # 113
"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement.
In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers

A. Review existing forms and landing pages to understand what data needs to be collected.
B. Filter existing prospect records to see which custom fields have the most data.
C. Ask their accounting team to review and select the five most helpful fields.
D. Pull a report of the data they intend to use for segmentation purposes.

Answer: A,D

NEW QUESTION # 114
LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page.
The consultant suggests creating two
versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?

A. Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
B. Marketing Cloud Account Engagement will give you content ideas for each landing page.
C. Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions
D. Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.

Answer: C

NEW QUESTION # 115
When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

A. Segment the best and most active contacts for initial email sends.
B. Segment cold prospects with a low score to reengage for initial email sends.
C. Segment prospects with free email service providers for initial email sends.
D. Segment internal employees with high scores for initial email sends.

Answer: D

NEW QUESTION # 116
......

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