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Adobe AD0-E408 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Configuring, Executing, and Managing50%- Choose between Visual Experience Composer (VEC) and Form-Based Composer
- Utilize Automated Personalization (AP) and Recommendations appropriately
- Apply procedures to launch A/B, XT (Experience Targeting), and MVT (Multivariate Test) activities
- Create and manage experiences using both composers
- Build audiences, define goals, conduct QA, and manage activities within Adobe Target
Topic 2: Planning and Strategy26%- Identify business KPIs and successfully translate these into optimization goals given key business requirements
- Describe appropriate analytics reporting sources (Target or Adobe Analytics)
- Identify hypothesis elements
- Describe how variables impact an activity
- Given a scenario, assess audience requirements
- Describe KPI-based primary and secondary success metrics
- Identify opportunities for testing based on business KPIs and data analysis
- Construct test hypotheses based on a given scenario
Topic 3: Troubleshooting and Optimization8%- Identify and resolve common implementation issues
- Optimize activity performance based on results
- Implement best practices for ongoing optimization
Topic 4: Analyzing and Reporting16%- Interpret activity reporting results
- Make data-driven recommendations based on analysis
- Draw insights from data

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Adobe Target Business Practitioner Professional Sample Questions (Q107-Q112):

NEW QUESTION # 107
An e-commerce company wants to target users who abandoned their carts in the last 7 days for a discount campaign.
What audience criteria should be defined?

Answer: C


NEW QUESTION # 108
What are typical reasons for inaccurate metric calculations in reports? (Select two.)

Answer: C,D


NEW QUESTION # 109
Which Adobe Target feature enables the removal of visitors from an experience once they attain a specific success metric?

Answer: A


NEW QUESTION # 110
What factors should be considered when determining the winning variation in an A/B Test?
(Select two.)

Answer: A,D


NEW QUESTION # 111
A business wants to increase engagement on its homepage. Which secondary success metric would best support this objective?

Answer: B


NEW QUESTION # 112
......

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