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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Automation	20%	- Automation type and activity selection - Automation Studio workflow implementation - Journey Builder flow design
Account Configuration	12%	- Reply Mail Management setup and resolution - Sender Authentication Package implementation - Account hierarchy design and management - Mobile Studio configuration and troubleshooting
Discovery and Architecture	16%	- Requirements gathering and analysis - Data and segmentation strategy design - Solution recommendation and long-term maintainability
Messaging	11%	- Deliverability and compliance management - Cross-channel messaging strategy - Personalized content design and delivery
Integration	20%	- Marketing Cloud Connect configuration and troubleshooting - Data model design for personalized messaging - Extension product selection and implementation
Data Modeling and Management	21%	- Data object selection and relationship definition - Reporting, data views, and tracking extracts - Contact identity and data governance

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q59-Q64):

NEW QUESTION # 59
It is possible to assign certain Prospect to selected Scoring Category

A. True
B. False

Answer: B

NEW QUESTION # 60
LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

A. Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
B. Edit the completion action on the form to only add to the list if the email address is valid.
C. Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
D. Use the list to send a permission pass email and remove all hard bounces.

Answer: A

NEW QUESTION # 61
LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement. Which of the following would you NOT advise them on before they enable the connector?

A. They should ensure their URL structures can handle parameters before verifying the connector.
B. The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
C. The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.
D. The connector cannot be linked directly to an MCC account.

Answer: C

NEW QUESTION # 62
Scenario: Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code. How could they resolve this issue?

A. Select 'US' as the sending country in SMS activity.
B. Configure the phone field in Salesforce as US locale.
C. Format the phone field in Salesforce as +1[phonenumber].
D. Select 'Normalize Phone Number' in Journey settings.

Answer: D

Explanation:
In MobileConnect and Journey Builder SMS activities, phone number normalization ensures that mobile numbers are automatically formatted to include the appropriate country code (such as
"+1" for the United States) based on a selected default country.
If the phone numbers coming from Salesforce (or any source) do not include a country code, enabling "Normalize Phone Number" in the Journey settings corrects this by automatically appending the country code according to the selected settings.

NEW QUESTION # 63
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list. Which solution should the consultant recommend?

A. Use the Import Wizard in Automation Studio
B. Use a query activity to populate the auto-suppression
C. Use Einstein Segment Recommendations
D. Use an import activity to import a file from the SFTP

Answer: D

Explanation:
Since the marketing team has very little coding experience, the most appropriate solution is to use an Import Activity to automatically pull files from an SFTP location into the Auto-Suppression List. This is a low-code, easy-to-manage approach and highly recommended by Salesforce for handling suppression management in Automation Studio.

NEW QUESTION # 64
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