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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Reporting and Analytics- Performance Measurement
  • 1. ROI and attribution reporting
    • 2. Campaign reporting
      Account Engagement Administration- Configuration and Setup
      • 1. User roles and permissions
        • 2. Business Unit setup and hierarchy
          • 3. Connector setup with Salesforce CRM
            Maintenance and Best Practices- System Optimization
            • 1. Data hygiene and governance
              • 2. Integration best practices
                Prospect Management- Lead Lifecycle Management
                • 1. Lifecycle stages and assignment rules
                  • 2. Scoring and grading
                    - Data Model and Segmentation
                    • 1. Prospects, lists, and tags
                      • 2. Dynamic and static lists
                        Email Marketing- Email Creation and Delivery
                        • 1. Deliverability and compliance
                          • 2. Email templates and content creation
                            Marketing Automation- Engagement Programs
                            • 1. Automation rules and triggers
                              • 2. Engagement Studio program design

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                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q216-Q221):

                                NEW QUESTION # 216
                                When you go to View HTML code section at selected Form record you can only see the iframe tag

                                Answer: A


                                NEW QUESTION # 217
                                LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
                                How could these requirements be met?

                                Answer: B


                                NEW QUESTION # 218
                                Which one is Marketing Cloud Account Engagement Video Connector

                                Answer: C


                                NEW QUESTION # 219
                                LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

                                Answer: D


                                NEW QUESTION # 220
                                LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
                                What should be configured in order to meet this requirement?

                                Answer: B


                                NEW QUESTION # 221
                                ......

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