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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Messaging11%- Cross-channel messaging strategy
- Deliverability and compliance management
- Personalized content design and delivery
Account Configuration12%- Sender Authentication Package implementation
- Reply Mail Management setup and resolution
- Account hierarchy design and management
- Mobile Studio configuration and troubleshooting
Discovery and Architecture16%- Solution recommendation and long-term maintainability
- Requirements gathering and analysis
- Data and segmentation strategy design
Automation20%- Journey Builder flow design
- Automation Studio workflow implementation
- Automation type and activity selection
Integration20%- Data model design for personalized messaging
- Extension product selection and implementation
- Marketing Cloud Connect configuration and troubleshooting
Data Modeling and Management21%- Reporting, data views, and tracking extracts
- Data object selection and relationship definition
- Contact identity and data governance

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q88-Q93):

NEW QUESTION # 88
LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers

Answer: B,D


NEW QUESTION # 89
Which one is Marketing Cloud Account Engagement Video Connector

Answer: A


NEW QUESTION # 90
What is true about completion actions?

Answer: A,D


NEW QUESTION # 91
A customer wants to import the previous 10 years of customer purchase data into their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added. Which two questions should be asked for further discovery? (Choose 2 answers)

Answer: A,C

Explanation:
Understanding why 10 years of historical data is required will help assess if storing all that data in Marketing Cloud is necessary and practical (A).
Knowing whether their account includes Large Data Extensions is critical because standard Data Extensions might not efficiently support 200+ million records (C).


NEW QUESTION # 92
A company maintains one million subscribers. Marketing wants a campaign targeting customers who purchased during the previous seven days, opened an email during the previous thirty days, and are not currently active in any Journey Builder journey. Which approach is likely to provide the best performance?

Answer: C

Explanation:
Complex audience selection involving multiple datasets generally performs more efficiently when SQL prepares the final audience before the send begins. Preprocessing minimizes runtime calculations, improves scalability, and simplifies troubleshooting compared with layered filtering during campaign execution.


NEW QUESTION # 93
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