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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 2	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 3	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 4	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q171-Q176):

NEW QUESTION # 171
Which standard connectors can be activated in Marketing Cloud Account Engagement [Choose two answers]

A. GoToWebinar
B. Survey Monkey
C. Youtube
D. Olark

Answer: A,D

NEW QUESTION # 172
LenoxSoft wants to implement a form to be used in multiple places on their website, including their " Contact Us " page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Marketing Cloud Account Engagement?

A. Create a form handler and enable data kiosk entry mode.
B. Create a Marketing Cloud Account Engagement-hosted form and host it on a separate " Contact Us " landing page.
C. Create a form handler to link to an existing form on the website.
D. Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.

Answer: A

Explanation:
https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_forms_kiosk_mode.htm
& type=0

NEW QUESTION # 173
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?

A. Einstein Behavior Score
B. Marketing Cloud Account Engagement Grade field
C. Marketing Cloud Account Engagement Score field
D. Einstein Lead Score

Answer: A

Explanation:
https://help.salesforc e.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_behavior_scoring.htm & type=5

NEW QUESTION # 174
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.
Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?

A. Set the sender of the email as a specific user.
B. Set the sender of the email as the assigned owner.
C. Set the sender of the email as the account owner.
D. Set the sender of the email as a custom CRM user.

Answer: C

NEW QUESTION # 175
LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
Once their activity increases, they should be removed from the list. What should be their strategy?

A. Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
B. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
C. Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".
D. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".

Answer: B

NEW QUESTION # 176
......

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