Marketing-Cloud-Consultant exam dumps, Salesforce Marketing-Cloud-Consultant test cost

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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Discovery and Architecture16%- Data and segmentation strategy design
- Solution design and architecture planning
- Long-term solution maintainability and scalability
- Requirements gathering and analysis
Topic 2: Integration20%- Marketing Cloud Connect configuration and troubleshooting
- Extension products and integration solutions
- Integration with Salesforce CRM and external systems
- Data model support for personalized messaging
Topic 3: Messaging11%- Cross-channel messaging strategy
- Content personalization and dynamic content
- Email, SMS and push message design
- Message delivery and optimization
Topic 4: Account Configuration12%- Sender authentication and deliverability management
- Account hierarchy and business unit setup
- User roles, permissions and security settings
- Mobile Studio configuration and features
Topic 5: Automation20%- Journey Builder design and implementation
- Automation Studio activities and workflows
- Scheduling and monitoring automations
- Complex automation scenarios and best practices
Topic 6: Data Modeling and Management21%- Data extensions, attribute groups and relationships
- Contact configuration and identity management
- Reporting, tracking and data views
- Data import, export and transformation

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q53-Q58):

NEW QUESTION # 53
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to gather customer feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?

Answer: D

Explanation:
The most native, no-code solution would be using an Engagement Split in Journey Builder to capture customer responses (positive or negative) and, for negative responses, trigger a Case Activity to automatically create a Case record in Service Cloud.
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Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Salesforce Activities in Journey Builder
# "Use Case Activity in Journey Builder to create a Case record in Salesforce based on customer behavior within the journey." Source: Salesforce Help - Journey Builder Engagement Splits
# "Engagement Split evaluates a contact's interaction and directs them down a different path in the Journey based on their engagement."
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NEW QUESTION # 54
Which two statements about a database of record are correct? Choose 2 answers

Answer: B,C


NEW QUESTION # 55
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend'

Answer: D

Explanation:
Explanation
An auto-suppression list populated with the known email addresses can be used to ensure none of these competitors receive their emails. An auto-suppression list is a type of exclusion list that prevents subscribers from receiving certain types of messages based on criteria such as email address, subscriber key, or domain.
References: https://help.salesforce.com/articleView?id=sf.mc_es_auto_suppression_lists.htm&type=5


NEW QUESTION # 56
Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

Answer: A,C


NEW QUESTION # 57
Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

Answer: A,D

Explanation:
Explanation
To enable data extensions for sending SMS messages from MobileConnect, Northern Trail Outfitters should add two fields to their data extensions: a field of Locale type containing the country code and a field of Phone type containing the mobile number. These fields are required for MobileConnect to identify and send messages to mobile subscribers. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_create_a_data_extension_for_mobileconnect.htm&type


NEW QUESTION # 58
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