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| Section | Weight | Objectives |
|---|---|---|
| Integration & Data Model | 15% | - Understand the Loyalty Management Data Model - Integrate with Salesforce CDP (Customer Data Platform) - Use APIs for Loyalty Management |
| Member Management | 15% | - Configure Member Types and Member Accounts - Understand the Member Enrollment Process - Manage Member Statuses and Data Privacy |
| Currencies & Points | 20% | - Configure Qualifying and Non-Qualifying currencies - Define Rules for earning and redeeming points - Manage expiration policies for points |
| Loyalty Program Design & Setup | 25% | - Define and configure Loyalty Tiers - Understand the business requirements and configure the Loyalty Program - Configure program types (B2B, B2C, B2B2C) |
| Promotions & Rewards | 25% | - Configure Loyalty Promotions - Define rewards and benefit catalogs - Understand Voucher Management |
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NEW QUESTION # 94
Using extensive Data Processing Engine jobs to modify Salesforce data at scale, which two limits should be monitored?
Answer: B,C
Explanation:
When using extensive Data Processing Engine (DPE) jobs to modify Salesforce data at scale, the two limits that should be monitored are:
Option A "Record Storage Limits," as extensive data processing and modification can significantly impact the volume of data stored in Salesforce, potentially reaching storage capacity limits.
Option C "Data Pipeline Limits," since DPE jobs involve data processing tasks that may be constrained by the limits of Salesforce's data processing capabilities and resources.
NEW QUESTION # 95
A company has new accrual and redemption partner that they wish to add to its Loyalty program as part of a strategic business partnership.
Once the Administrator selects the loyalty program, which steps should the Administrator take to add new partner to the program?
Answer: D
NEW QUESTION # 96
The VP of Loyalty at Northern Trail outfitters (NTO) Retailers has decided to implement a Loyalty program to increase customer spending and improve customer lifetime value.
Which two features should be configured in Salesforce Loyalty Management?
Answer: C,D
NEW QUESTION # 97
In which two scenarios should an Administrator use member engagement attributes?
Answer: C,D
Explanation:
In Salesforce Loyalty Management, member engagement attributes are used to track and reward customer behaviors that are not directly tied to transactions. In the scenarios provided:
* Member is eligible for 'Bonus days" if the member constantly spends more than $500 each month for a year (A): This scenario is ideal for using member engagement attributes to track consistent high spending over a year. The attributes can be used to monitor monthly spending and, once the criteria are
* met, trigger the bonus days reward.
* Member attends three trainings between March 1st and April 30th to get 200 bonus points (B): This is another perfect use case for member engagement attributes. The attributes can be set to track participation in specific events (like training sessions) and award points when the member meets the attendance requirement.
* Member buys apparel online and gets 400 bonus points if the member belongs to Gold Tier only (C):
This scenario is more about transactional behavior combined with tier status, which might not necessarily require the use of engagement attributes. Instead, this could be managed through regular transactional rules and tier benefits.
* Member enrolls in "welcome aboard" promotion for free surprise gift every quarter (D): While engagement attributes could potentially track enrollment in promotions, this scenario seems more straightforward and could be managed through the promotion and voucher functionalities in Salesforce Loyalty Management without the need for engagement attributes.
Engagement attributes are particularly useful for tracking non-purchase behaviors and engagements, providing a flexible tool to reward members for a wide range of activities, enhancing their loyalty and engagement with the program. The Salesforce Loyalty Management documentation provides extensive guidance on configuring and using member engagement attributes effectively.
NEW QUESTION # 98
A company has recently rolled out a Loyalty Program with three tiers. The company decided to offer personalized benefits based on customer behavior.
How will the personalized benefits be display for each Loyalty Program member?
Answer: B
Explanation:
Personalized benefits for each Loyalty Program member can be displayed On the Member Benefit Related List, linked to Loyalty Program Member (B). This related list can be configured on the Loyalty Program Member page layout to show the specific benefits that a member is entitled to, based on their tier and personalized criteria. This setup allows for a clear and organized display of benefits, making it easy for members and administrators to understand the perks associated with each member's status.
NEW QUESTION # 99
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