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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 2	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 3	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 4	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 5	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 6	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q184-Q189):

NEW QUESTION # 184
LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

A. Monitor no of prospects, social post enagements and paid search reports month over month
B. Monitor no of visitors, form conversion and email click-through rate reports month over month
C. Monitor no of prospects, form submission and email open rate reports month over month
D. Monitor no of visitors, social post enagements and natural search reports month over month

Answer: D

NEW QUESTION # 185
Select available User Roles

A. Sales User
B. Marketing Manager
C. Sales Manager
D. Sales
E. CD Marketing
F. Administrator

Answer: C,D,E,F

NEW QUESTION # 186
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A. The prospects were set to "false" for opted out and set to "true" for do not email.
B. The prospects were set to "true" for opted out and set to "false" for do not email.
C. The prospects are opted out of the list used on the operational list email send.
D. The prospects were on a suppression list used on the operational list email send.

Answer: A

NEW QUESTION # 187
LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?

A. The campaign is not a connected campaign so the data is not syncing.
B. The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.
C. The data hasn't been refreshed in 24 hours so the values haven't been updated.
D. The engagement with those assets happened before the fields were added to the page layouts.

Answer: A

Explanation:
Explanation
https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engagement_history_implementation_guide.pdf

NEW QUESTION # 188
LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B. Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?

A. Manually rebuild any automations built in Account B in Account A.
B. Include prospect activity history from Account B in their prospect import if they want to retain it.
C. Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
D. Export existing custom field mappings to import desired fields into Account A.

Answer: A

Explanation:
https://help.salesforce.com/articleView?id=000318300 & type=1 & mode=1

NEW QUESTION # 189
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