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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Evaluation and Strategy	17%	- Assess existing systems and integration points - Analyze customer requirements and business objectives - Recommend solution architecture and implementation roadmap
Topic 2: Personalizing the Prospect Experience	8%	- Create personalized experiences across channels - Ensure consent and data privacy compliance - Use dynamic content and custom assets
Topic 3: Reporting, Metrics and Analytics	11%	- Design and configure reports and dashboards - Interpret campaign performance and engagement metrics - Use B2B Marketing Analytics and Engagement History
Topic 4: Lead Management	14%	- Design lead qualification, routing, and handoff processes - Implement prospect lifecycle management strategies - Develop lead scoring and grading models
Topic 5: Account Configuration	20%	- Implement data management and compliance policies - Configure account settings, security, and governance - Set up Salesforce Connector and data synchronization - Manage business units, user roles, and permissions
Topic 6: Sales Emails and Alerts	3%	- Configure Salesforce Engage and sales notifications - Enable sales and marketing alignment
Topic 7: Automating Business Processes	17%	- Optimize workflows and campaign logic - Configure segmentation, dynamic content, and personalization - Design and build automation rules, drip programs, and engagement programs
Topic 8: Email Marketing	10%	- Apply email marketing best practices and deliverability standards - Design compliant and effective email campaigns - Manage templates, assets, and content libraries

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q193-Q198):

NEW QUESTION # 193
Which one is Marketing Cloud Account Engagement Video Connector

A. Vimeo
B. Wistia
C. Dailymotion
D. YouTube

Answer: B

NEW QUESTION # 194
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

A. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
B. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
C. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
D. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.

Answer: C

NEW QUESTION # 195
LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

A. Create a new segmentation rule.
B. Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.
C. Add a completion action to the form the prospects completed to register for the webinar.
D. Create a new automation rule.

Answer: D

NEW QUESTION # 196
What access should sales and marketing users have to access embedded analytics dashboards?

A. Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned
B. Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync
C. Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission
D. The "Analytics View Only Embedded App" permission set license

Answer: D

NEW QUESTION # 197
What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]

A. Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
B. Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.
C. Cookies will always expire after 10 years
D. The code is generated from a Salesforce campaign

Answer: A,B

NEW QUESTION # 198
......

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