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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Leveraging Customer Data and Analytics for Personalization		- Segmentation - Predictive modeling - Data management
Mobile (SMS/Push)
Social Studio
Ad Studio
Integrating and Optimizing Marketing Campaigns Across Channels		- Data synchronization - API integrations - Campaign automation
Measuring and Reporting on Cross-Channel Marketing Performance		- Data visualization - KPI selection - Dashboarding
Interaction Studio
Cross-Channel Marketing Strategies and Tactics		- Campaign planning - Multi-touch attribution - Channel selection
Triggers
Distributed Marketing
Journey Orchestration
Einstein for Marketing Cloud	22.5%
Aligning Cross-Channel Marketing with Business Objectives		- Stakeholder management - Goal setting - Change management

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q58-Q63):

NEW QUESTION # 58
Which two statements are true when using Journey Data and Contact Data within Journey Builder?

A. Contact Data is a set of static values passed into the Journey for each contact
B. Journey Data is dynamic data that retrieves the latest value upon decision split execution
C. Journey Data is a set of static values passed into the Journey for each contact
D. Contact Data is dynamic data that retrieves the latest value upon decision split execution

Answer: C,D

NEW QUESTION # 59
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)

A. switched off
B. SMS sent to landline number
C. mobile is in another call
D. out of cellular network coverage
E. Low battery

Answer: A,B,D

NEW QUESTION # 60
What happens when a paused journey is resumed?

A. All contacts who were in Wait steps immediately proceed to the next activity
B. Users can choose whether or not to extend Wait durations by the length of time the journey was paused
C. Wait durations start over for each contact
D. Wait durations are extended by the length of time the journey was paused

Answer: D

NEW QUESTION # 61
Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers

A. Use an ETLtool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.
B. Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.
C. Do not use a filter in the entry source to filter more than 50% of your contacts
D. Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.
E. Make sure you are connected to a fiber internet connection.

Answer: A,B,C

NEW QUESTION # 62
What is supported as a managed account in Social Studio?

A. Reddit
B. Yelp
C. Google My Business
D. Amazon

Answer: C

NEW QUESTION # 63
......

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