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| Section | Weight | Objectives |
|---|
| Interaction Studio | 8% | - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities - Real-time interaction management
|
| Triggers | 7% | - SOAP and REST API triggers - Event-driven automation - Data extension and trigger management
|
| Social Studio | 10% | - Social analytics and reporting - Content management and moderation - Social media publishing and engagement
|
| Mobile (SMS/Push) | 13% | - MobilePush tools and functionalities - MobileConnect features and capabilities - GroupConnect and WhatsApp integration - Mobile Studio configuration and usage
|
| Journey Orchestration | 25% | - Activities and decision splits - Reporting and performance analysis - Comparison between Datorama and Google Analytics - Entry sources and audience evaluation - Journey design and best practices
|
| Einstein for Marketing Cloud | 23% | - Einstein Copy Insights - AI-powered personalization and prediction - Einstein Engagement Scoring - Send Time Optimization - Einstein Engagement Frequency
|
| Ad Studio | 12% | - Audience targeting and segmentation - Integration with advertising platforms - Campaign management and optimization
|
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Valid Dumps AP-214 Questions | AP-214 Actual Exams
No doubt the Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) certification is one of the most challenging certification exams in the market. This Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) certification exam gives always a tough time to Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) exam candidates. The BraindumpsPrep understands this hurdle and offers recommended and real Salesforce AP-214 Exam Practice questions in three different formats. These formats hold high demand in the market and offer a great solution for quick and complete Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) exam preparation.
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q17-Q22):
NEW QUESTION # 17
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)
- A. out of cellular network coverage
- B. SMS sent to landline number
- C. Low battery
- D. mobile is in another call
- E. switched off
Answer: A,B,E
NEW QUESTION # 18
What two Journey types enable an administrator to efficiently create and track opens and clicks?
- A. Single Send
- B. Language Send
- C. Region Send
- D. Transactional Send
- E. Country Send
Answer: A,D
NEW QUESTION # 19
What is true about Einstein engagement frequency (EEF). Select 3
- A. It uses last ISO days engagement data
- B. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue. - C. EEF uses only commercial send data not transactional
- D. The model uses data available only in your account
Answer: B,C,D
Explanation:
Understanding Einstein Engagement Frequency (EEF):
Purpose: EEF is a Marketing Cloud Einstein feature that helps optimize email send frequency for each subscriber. It aims to reduce unsubscribes and improve engagement by sending the right number of emails to each person.
How it Works: EEF analyzes historical engagement data (opens, clicks, etc.) to predict the optimal send frequency for each subscriber.
Correct Statements:
A: EEF uses only commercial send data not transactional: EEF focuses on optimizing marketing email frequency. Transactional emails (order confirmations, password resets) are typically triggered by specific events and are not part of EEF's optimization.
B: The model uses data available only in your account: EEF's predictions are based on the engagement data within your specific Marketing Cloud account. It doesn't use data from other accounts or external sources.
C: Used to determine the correct no of mails to be sent so that there are fewer unsubscribes due to email fatigue: This is the core purpose of EEF. It aims to find the "sweet spot" for each subscriber - enough emails to keep them engaged, but not so many that they unsubscribe due to email fatigue.
Incorrect Statement:
D: It uses the last 90 days of engagement data: EEF uses the last 28 days of engagement data, not 90.
In Summary:
EEF uses your account's commercial email send data from the last 28 days to determine the optimal email frequency for each subscriber, reducing unsubscribes. A, B, and C are correct.
NEW QUESTION # 20
Which two use cases are best suited for the new MC Transactional Messaging API?
- A. Password Resets
- B. Subscription reminders
- C. Flash Sales
- D. Order confirmations
Answer: A,D
NEW QUESTION # 21
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?
- A. An expression builder references Journey Data and Contact Data.
- B. Nullable fields to be used for comparing your Journey Data and Contact Data fields
- C. An expression builder references Journey Data and Journey Filtered : activities
- D. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
Answer: A,D
NEW QUESTION # 22
......
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