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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Lead Management	14%	- Configure lead routing and handoff processes - Implement scoring and grading models - Design lead generation strategies
Topic 2: Automating Business Processes	17%	- Build lead nurturing and campaign workflows - Select appropriate automation tools - Design engagement programs and sequences
Topic 3: Personalizing the Prospect Experience	8%	- Design personalized interactions - Recommend engagement enhancements - Implement consent and preference management
Topic 4: Email Marketing	10%	- Ensure deliverability and compliance - Apply email marketing standards and best practices - Optimize email content and performance
Topic 5: Account Configuration	16%	- Technical setup and architecture planning - Data migration and integrity maintenance - Usage governance and permission strategies
Topic 6: Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Topic 7: Evaluation	17%	- Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs - Analyze business requirements and recommend solutions
Topic 8: Reporting, Metrics, and Analytics	12%	- Configure and customize reports and dashboards - Interpret results and recommend improvements - Define relevant KPIs and metrics

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q61-Q66):

NEW QUESTION # 61
Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

A. Create a segmentation rule based on the Lead Status field value
B. Create a completion action based on the Lead Status field value.
C. Create a dynamic list based on the Lead Status field value
D. Create an automation rule based on the Lead Status field value

Answer: C

NEW QUESTION # 62
LenoxSoft's corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.
How could this be accomplished?

A. Create visitor filters for prospects that are known to be located in Europe.
B. Enable tracking opt-in preferences for all website visitors.
C. Enable tracking opt-in preferences for visitors from specific countries.
D. Remove tracking code from the website and create new sites for each country.

Answer: A

NEW QUESTION # 63
Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?

A. Create a Dynamic List based on page view to segment automatically
B. Create a Page Action set to Tag prospects as having viewed it and add them to a list.
C. Create a form with a Completion Action to send a pricing sheet.
D. Create a special campaign to track pricing page views.

Answer: B

NEW QUESTION # 64
What is true about the Salesforce connector [Choose two answers]

A. When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
B. You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
C. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
D. Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement

Answer: B,C

NEW QUESTION # 65
LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement.
They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

A. Ensure the Do Not Email field on the prospects is selected.
B. Add the prospects to a "Bounced Prospects" list for suppression.
C. Send the prospects an email to see if their email addresses are valid.
D. Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.

Answer: A

NEW QUESTION # 66
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