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Salesforce MC-202 Exam Syllabus Topics:

SectionWeightObjectives
Marketing Automation26%- Build solutions in Journey Builder
- Build solutions in Automation Studio
- Recommend automation solutions
Insights and Analytics14%- Create and configure reports
- Leverage analytics and Einstein features
- Analyze campaign performance
Content Creation and Delivery24%- Select appropriate tools for sending
- Manage and organize campaign content
- Create and customize email content
- Configure send settings
Subscriber and Data Management26%- Design and configure Data Extensions
- Configure segmentation tools
- Troubleshoot send and data issues
- Import and manage subscriber data
Email Marketing Best Practices10%- Design effective emails and programs
- Evaluate deliverability factors
- Subscriber acquisition and retention

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q18-Q23):

NEW QUESTION # 18
Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than
2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty memberinformation in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

Answer: B

Explanation:
For segmenting Platinum loyalty members from a larger data extension, the optimal process is to use Automation Studio to run a query. This query will filter the specific 100,000 Platinum members into a new data extension, ensuring only the qualified members are included in the journey.
Reference:Salesforce Marketing Cloud Documentation on Automation Studio SQL Queries


NEW QUESTION # 19
The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?

Answer: A

Explanation:
The _Open data view in Salesforce Marketing Cloud contains detailed information about all email opens, including subscriber data and timestamps. This data view can be queried to identify subscribers who have opened emails within a specific timeframe, such as the past year, to target them with a "thank you" offer.
Reference:Salesforce Marketing Cloud Documentation on Data Views


NEW QUESTION # 20
Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.
Which out-of-the-box report should IMTO use to get thisinformation to refine to its sending methods?

Answer: B

Explanation:
To understand the metrics of email sends on a data level, particularly during IP address warming, the "Email Performance by Domain" report should be used. This report provides detailed insights into how emails are performing across different domains, which is crucial for identifying and addressing deliverability issues during the IP warming process.
References:
Salesforce Help: Email Performance by Domain Report
Salesforce Marketing Cloud: Understanding Email Deliverability


NEW QUESTION # 21
Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?

Answer: C

Explanation:
A Delivery Profile in Salesforce Marketing Cloud allows you to specify the IP address and subdomain used for sending emails. By configuring a Delivery Profile, NTO can assign a specific IP address and subdomain to ensure that all transactional emails aresent using the desired settings.
Reference:Salesforce Marketing Cloud Delivery Profile


NEW QUESTION # 22
A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?

Answer: B

Explanation:
To schedule the automatic delivery of pivot tabledata to an Amazon Web Services (AWS) S3 bucket, you can use the File Transfer Activity in Automation Studio. This activity enables you to configure the transfer of files to external servers, including S3 buckets, and schedule it to run at specified times.Reference:Salesforce Marketing Cloud Documentation on File Transfer Activity.


NEW QUESTION # 23
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