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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Account Engagement Administration	- Configuration and Setup 1. User roles and permissions 2. Business Unit setup and hierarchy 3. Connector setup with Salesforce CRM
Topic 2: Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design
Topic 3: Prospect Management	- Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists - Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules
Topic 4: Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Topic 5: Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Topic 6: Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q34-Q39):

NEW QUESTION # 34
LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

A. Monitor no of visitors, social post enagements and natural search reports month over month
B. Monitor no of prospects, form submission and email open rate reports month over month
C. Monitor no of prospects, social post enagements and paid search reports month over month
D. Monitor no of visitors, form conversion and email click-through rate reports month over month

Answer: A

NEW QUESTION # 35
What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

A. CRM ID
B. User email address
C. Salesforce username
D. Marketing Cloud Account Engagement user ID

Answer: C

NEW QUESTION # 36
LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails.
What can they consider doing to accomplish this goal?

A. Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.
B. Create a custom email preference center page.
C. Remove the global opt out link from marketing emails.
D. Minimize public lists used in marketing emails.

Answer: B

NEW QUESTION # 37
LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers

A. Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
B. Have each team member log in and reference the dashboard in the Analytics Studio app.
C. Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
D. Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.

Answer: A,D

NEW QUESTION # 38
LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?

A. Configure Users > Send daily prospect activity emails by owner
B. Configure Users > Send starred prospect activity alerts by owner
C. Configure Users > Send Salesforce Engage report emails by team
D. Configure Users > Send daily visitor activity emails by state

Answer: D

NEW QUESTION # 39
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