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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Testing | 11% | - Planning and conducting usability testing - Analyzing testing results and making recommendations |
| Topic 2: Visual Design | 11% | - Designing responsive and mobile-friendly interfaces - Applying Salesforce Lightning Design System (SLDS) |
| Topic 3: Configuration and Customization | 10% | - Configuring Lightning pages and apps for optimal UX - Understanding declarative customization options for UX |
| Topic 4: Information Architecture | 12% | - Designing site maps and navigation structures - Creating effective labeling and categorization systems |
| Topic 5: Discovery | 13% | - Identifying customer experience objectives and goals - Determining business needs and user needs - Analyzing existing user experiences and identifying gaps |
| Topic 6: UX Fundamentals | 16% | - Understanding accessibility standards and guidelines - Describing the user-centered design process - Identifying user interface design principles |
| Topic 7: Salesforce Lightning Design System | 13% | - Applying SLDS components and patterns - Identifying the purpose and resources of SLDS |
| Topic 8: Interaction Design | 14% | - Designing effective page layouts - Creating wireframes and prototypes - Defining user flows and interactions |
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NEW QUESTION # 85
Cloud Kicks wants to drive engagement on its website.
Which Salesforce feature should boost B2C engagement?
Answer: C
Explanation:
Marketing Cloud Personalization is a Salesforce feature that can boost B2C engagement on Cloud Kicks' website.Marketing Cloud Personalization is a kind of technology solution that ingests customer engagement and profile data, then - using machine learning and AI - determines relevant messages, segmentation, and content for each customer, based on their preferences and affinities1. Marketing Cloud Personalization can help Cloud Kicks to create personalized and relevant experiences for their website visitors, such as showing them products, offers, or recommendations that match their interests, needs, or behaviors.Marketing Cloud Personalization can also help Cloud Kicks to optimize their website performance, such as increasing conversions, retention, loyalty, and revenue1.
Experience Cloud is another Salesforce feature that can help Cloud Kicks to create engaging websites, but it is not the best option for boosting B2C engagement. Experience Cloud is a platform that allows users to build branded digital experiences, such as websites, portals, forums, or mobile apps, that connect customers, partners, and employees with Salesforce data and processes.Experience Cloud can help Cloud Kicks to create interactive and collaborative websites that integrate with their CRM, but it does not provide the same level of personalization and intelligence as Marketing Cloud Personalization2.
Marketing Cloud Account Engagement is a Salesforce feature that is designed for B2B marketing automation, not B2C engagement. Marketing Cloud Account Engagement, formerly known as Pardot, is a solution that helps users to generate more leads, nurture them through email campaigns, and align sales and marketing efforts.Marketing Cloud Account Engagement can help Cloud Kicks to target and engage potential business customers, but it is not suitable for engaging individual consumers on their website34.
NEW QUESTION # 86
A group of sales users needs to be guided step by step through a new process using Floating or Decked Prompts.
Their administrative teamwants to the ability to see the adoption of this assistance via Reports and Dashboards.
Answer: B
Explanation:
The best option for guiding sales users through a new process using floating or docked prompts is to use the Walkthrough App from AppExchange. This app allows admins to create and manage in-app guidance walkthroughs using clicks, not code. Walkthroughs are interactive tutorials that guide users through a series of steps on a Lightning page. Users can see the prompts, click the action buttons, and follow the instructions to complete the process. Admins can also track the engagement and completion of the walkthroughs using reports and dashboards.The Walkthrough App is compatible with the standard in-app guidance feature, and does not require a subscription to myTrailhead1.
The other options are not suitable for this scenario because:
In-App Guidance Prompts using myTrailhead: This option requires a subscription to myTrailhead, which is a customizable learning platform that allows admins to create their own content and branding. In-app guidance prompts are one of the features of myTrailhead, but they are not the same as walkthroughs. Prompts are single-step messages that appear on a Lightning page, while walkthroughs are multi-step tutorials that guide users through a process.Prompts can be used to provide tips, announcements, or links, but they cannot show users how to perform a task234.
Custom build using Salesforce Flow: This option requires coding and development skills, which may not be available or feasible for the admin team. Salesforce Flow is a tool that allows admins to automate processes and tasks using clicks or code. Flows can be triggered by various events, such as buttons, actions, schedules, or record changes. Flows can also display screens to users, which can contain fields, text, images, or components. However, screens are not the same as prompts or walkthroughs. Screens are part of a flow logic, and they require user input to proceed to the next step.Screens cannot be customized to appear as floating or docked prompts, and they cannot guide users through a Lightning page56.
Basic In-App Guidance Prompts: This option does not require a subscription to myTrailhead, but it also does not provide the functionality of walkthroughs. Basic in-app guidance prompts are the same as the ones mentioned in the first option, but without the customization and branding of myTrailhead. Basic prompts can be created and managed using clicks, not code, and they can be filtered by profiles and permissions.However, basic prompts are still single-step messages that appear on a Lightning page, and they cannot show users how to perform a task23.
1: [In-App Guidance Walkthroughs: Getting Started for Sales Users]
2: [In-App Guidance Dashboard: Walkthrough Engagement]
3: [In-App Guidance in Lightning Experience]
4: [Salesforce Flow | Salesforce Developer Center]
5: [Salesforce Flow Workflow Automation Tools - Salesforce.com]
6: [The Complete Guide to Salesforce Flow | Salesforce Ben]
7: [Trailhead | The fun way to learn]
8: [Editions & Pricing - myTrailhead- Salesforce]
9: [Salesforce introduces myTrailhead, a personal learning platform ...]
10: [Trailhead | The fun way to learn Salesforce]
11: [Getting Started with myTrailhead - Salesforce]
NEW QUESTION # 87
During our interview, a UX designer discovers that the most common daily task for the user is to view and commonly view reports using the global search bar for:
Answer: C
Explanation:
Updating the homepage with access to commonly used reports is the best way to make sure the user can quickly accessthe reports they need. This could include making the global search bar bigger on every page, adding the daily task component to the homepage, or creating a mind board to communicate the visual style of the UI. Additionally, Salesforce has some great resources on designing for search, such as their Search Design Guide [1] and their Search Best Practices [2].
[1] https://www.salesforce.com/content/dam/web/en_us/www/documents/salesforce-search-design-guide.pdf
[2] https://developer.salesforce.com/docs/atlas.en-us.salesforce_search_best_practices.meta/salesforce_search_best_practices/search_best_practices_intro.htm
NEW QUESTION # 88
Which criteria should the designer consider when selecting users for testing?
Answer: A
Explanation:
The designer should consider the traits similar to customer personas when selecting users for testing. Customer personas are fictional representations of the target users of a product or service, based on user research and data. Customer personas help the designer to understand the needs, goals, behaviors, and preferences of the users, as well as their pain points and challenges. Customer personas also help the designer to empathize with the users and design solutions that meet their expectations and requirements. [UX Designer Certification Prep: User Research], [UX Designer Certification Prep: User Roles and Personas] When selecting users for testing, the designer should aim to recruit users who match the traits of the customer personas as closely as possible. This ensures that the users who participate in the testing are representative of the actual or potential users of the product or service, and that the feedback and insights gathered from the testing are valid and reliable. Selecting users who have traits similar to customer personas also helps the designer to evaluate the usability and user experience of the product or service from the user's perspective, and to identify and prioritize the areas for improvement. [UX Designer Certification Prep: User Research], [UX Designer Certification Prep: User Testing and Evaluation] Traits dissimilar to customer personas, traits similar to friends and family, and traits of the most common demographic and ability are not criteria that the designer should consider when selecting users for testing. These criteria can lead to biased or inaccurate results, as they do not reflect the diversity and complexity of the user population. Users who have traits dissimilar to customer personas may not have the same needs, goals, or expectations as the target users, and may provide feedback that is irrelevant or misleading. Users who have traits similar to friends and family may not be objective or honest in their feedback, and may have a different level of familiarity or expertise with the product or service than the target users. Users who have traits of the most common demographic and ability may not account for the variations and differences among the target users, and may exclude or marginalize the users who have special needs or preferences. [UX Designer Certification Prep: User Research], [UX Designer Certification Prep: User Testing and Evaluation][UX Designer Certification Prep: User Research], [UX Designer Certification Prep: User Roles and Personas], [UX Designer Certification Prep: User Testing and Evaluation]
NEW QUESTION # 89
Cloud Kicks is displaying Knowledge articles on a site with a colored background. A UX Designer is asked to evaluate Web Content Accessibility Guidelines (WCAG) level AA for normal text.
What is the minimum color contrast ratio that would pass these guidelines?
Answer: B
Explanation:
According to the Web Content Accessibility Guidelines (WCAG) 2.1, the minimum color contrast ratio for normal text is 4.5:11. This means that the difference in brightness (luminance) between the text color and the background color should be at least 4.5 times. This ensures that the text is readable by people with moderately low vision, color deficiencies, or contrast sensitivity1. The contrast ratio can be calculated using the formula:
L2+0.05L1+0.05
where L1 is the relative luminance of the lighter color and L2 is the relative luminance of the darker color2. The relative luminance is a value between 0 and 1, where 0 is black and 1 is white2. The contrast ratio can range from 1:1 (white on white) to 21:1 (black on white)2.
The contrast ratio requirement for normal text is lower for larger text or bold text, as they are easier to read at lower contrast. For large text (18 point or 14 point bold), the minimum contrast ratio is 3:11. For graphics and user interface components, such as form input borders, the minimum contrast ratio is also 3:13. For level AAA conformance, the minimum contrast ratio for normal text is 7:1 and for large text is 4.5:11.
To evaluate the color contrast ratio of a site, there are various tools available, such as the Contrast Checker or the Contrast Ratio tool. These tools allow users to enter the text color and the background color and see the contrast ratio and whether it meets the WCAG guidelines. They also provide suggestions for improving the contrast ratio if needed.
Understanding Success Criterion 1.4.3: Contrast (Minimum)
Contrast Ratio - WCAG Color Contrast Checker
WebAIM: Contrast Checker
WCAG: Accessible colour and contrast ratios
Contrast ratio - WCAG WG
NEW QUESTION # 90
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