AP-214 - Marketing Cloud Advanced Cross Channel Accredited Professional Accurate Exam Papers

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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Advertising and Social Integration	15%	- Configure Advertising Studio integrations - Leverage Social Studio capabilities - Implement audience synchronization
Automation and Journey Builder	10%	- Implement decision split logic - Design complex multi-step journeys - Configure wait and engagement activities
Email Marketing Advanced Concepts	25%	- Implement advanced segmentation strategies - Configure dynamic content and personalization - Design A/B and multivariate test strategies - Optimize email deliverability
Mobile Messaging (SMS and Push)	20%	- Implement mobile opt-in management - Configure SMS and push notification campaigns - Apply compliance and regulatory requirements - Design mobile customer journeys
Cross Channel Strategy and Planning	15%	- Design customer journey touchpoints - Identify target audiences across channels - Define cross channel campaign strategy aligned with business objectives
Analytics and Reporting	15%	- Interpret attribution models - Build custom reports and dashboards - Analyze cross channel performance metrics

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q89-Q94):

NEW QUESTION # 89
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

A. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
B. Sales cloud entry audience in journey builder
C. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
D. Use an api to create record in sales cloud directly from the ecom site

Answer: A,B

NEW QUESTION # 90
If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

A. All business units will haveaccess
B. Onlythe business unit(s) immediately below the top level account will have access
C. Onlythe business unit where it was created will have access
D. Onlythe top level business unit will have access and permissions need be set here for sharing

Answer: D

NEW QUESTION # 91
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

A. An expression builder references Journey Data and Journey Filtered : activities
B. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
C. An expression builder references Journey Data and Contact Data.
D. Nullable fields to be used for comparing your Journey Data and Contact Data fields

Answer: B,C

NEW QUESTION # 92
Which two use cases are best suited for the new MC Transactional Messaging API?

A. Order confirmations
B. Flash Sales
C. Password Resets
D. Subscription reminders

Answer: A,C

NEW QUESTION # 93
How frequently does Einstein Engagement Scoring updates to email?

A. Mobile Weekly
B. Model Monthly
C. Email daily

Answer: A

NEW QUESTION # 94
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