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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Reporting and Analytics- Performance Measurement
  • 1. ROI and attribution reporting
    • 2. Campaign reporting
      Email Marketing- Email Creation and Delivery
      • 1. Email templates and content creation
        • 2. Deliverability and compliance
          Account Engagement Administration- Configuration and Setup
          • 1. Connector setup with Salesforce CRM
            • 2. Business Unit setup and hierarchy
              • 3. User roles and permissions
                Prospect Management- Data Model and Segmentation
                • 1. Prospects, lists, and tags
                  • 2. Dynamic and static lists
                    - Lead Lifecycle Management
                    • 1. Lifecycle stages and assignment rules
                      • 2. Scoring and grading
                        Maintenance and Best Practices- System Optimization
                        • 1. Integration best practices
                          • 2. Data hygiene and governance
                            Marketing Automation- Engagement Programs
                            • 1. Automation rules and triggers
                              • 2. Engagement Studio program design

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                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q120-Q125):

                                NEW QUESTION # 120
                                When you go to View HTML code section at selected Form record you can only see the iframe tag

                                Answer: A


                                NEW QUESTION # 121
                                There is limitation of 50 forms and 50 landing pages in Marketing Cloud Account Engagement Growth Edition and also you can't create more than one Scoring Category in this edition

                                Answer: B


                                NEW QUESTION # 122
                                LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
                                Which two strategies for gating content should ensure real prospects are the ones accessing the content?
                                Choose 2 answers

                                Answer: B,C


                                NEW QUESTION # 123
                                Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

                                Answer: A


                                NEW QUESTION # 124
                                Which two features would indicate LenoxSoft's Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails?
                                Choose 2 answers

                                Answer: C,D

                                Explanation:
                                Explanation
                                https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_email_authentication.htm&type=0


                                NEW QUESTION # 125
                                ......

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