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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Topic 1: Audience Management	- Data management and segmentation 1. Data imports and integrations 2. Segmentation rules and filters 3. Profile lists and extensions
Topic 2: Message Design and Content	- Email and template design 1. Dynamic content and personalization 2. Content testing and validation 3. Template creation and management
Topic 3: Automation and Orchestration	- Marketing automation workflows 1. Program Designer usage 2. Event-based triggers 3. Journey optimization
Topic 4: Campaign Management	- Campaign creation and configuration 1. Scheduling and activation 2. Email campaign setup 3. Multichannel campaign orchestration
Topic 5: Deliverability and Compliance	- Email deliverability management 1. Spam compliance and regulations 2. Sender reputation management 3. Unsubscribe and preference handling
Topic 6: Analytics and Reporting	- Campaign performance analysis 1. Email engagement metrics 2. Reports and dashboards 3. A/B testing analysis
Topic 7: Responsys Platform Overview	- Core Architecture and Components 1. Responsys account structure 2. Navigation and setup basics 3. User roles and permissions

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q26-Q31):

NEW QUESTION # 26
You are configuring a supplemental data import and the first row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?

A. In the import configuration, select the "First line contains column names" check box.
B. In the field mapper screen, select the "Columns Already Included" check box.
C. You must delete the first row of the file before performing the import. Your file must contain actual data only.
D. Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.

Answer: C

NEW QUESTION # 27
Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)

A. <div>
B. <dynamicregion>
C. <br>
D. <td>

Answer: A,C

NEW QUESTION # 28
Which Insight reporting measure should you use to capture the number of clickthroughs and conversions recorded through emails on August 1, 2016?

A. Event Date = August 1, 2016
B. Interval Date = August 1, 2016 plus one day
C. Sent Date = August 1 to August 2, 2016
D. Live Date - August 1, 2016
E. Sent Date = August 1, 2016

Answer: D

NEW QUESTION # 29
You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?

A. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.
B. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
C. Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
D. Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
E. Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.

Answer: B

NEW QUESTION # 30
Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?

A. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
B. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
C. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
D. You can only modify profile lists used for mobile campaigns through Connect uploads.

Answer: A

NEW QUESTION # 31
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