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Salesforce MC-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Administration11%- Relationship between Account Engagement and Salesforce
- Field creation, editing and mapping
- Recycle Bin capabilities
Topic 2: Lead Management24%- Automation rules: components and use cases
- Page actions
- Completion actions
- Scoring and grading: definition and management
- Lists: types, capabilities and creation
- Segmentation rules
- Custom redirects: capabilities and use cases
Topic 3: Email Marketing20%- Email reporting metrics
- Email capabilities and use cases
- Difference between Emails and Email Templates
Topic 4: Reporting and Analytics8%- Dashboard interpretation
- Campaign and lifecycle reporting
- Conversion and engagement metrics
Topic 5: Forms, Form Handlers and Landing Pages20%- Capabilities, use cases and metrics of forms
- Capabilities, use cases and metrics of landing pages
Topic 6: Engagement Studio17%- Components of engagement programs
- Updating engagement programs and assets

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さまざまな年齢層の研究条件に基づくさまざまな種類のアンケートによると、当社のMC-201テスト準備はこれらの研究グループ向けに完全に設計されており、MC-201試験の準備時の能力と効率を向上させ、目標とするMC-201証明書が正常に作成されました。 MC-201の質問トレントには多くの利点がありますので、ご紹介します。SalesforceのMC-201試験に合格することができます。

Salesforce Certified Marketing Cloud Account Engagement Specialist 認定 MC-201 試験問題 (Q211-Q216):

質問 # 211
Which three actions can be taken in an engagement studio program?
Choose 3 answers

正解:A、B、C

解説:
An engagement studio program is a tool that allows the Marketing Manager to create and automate a series of steps that guide prospects through a marketing journey. An engagement studio program consists of three types of elements: actions, triggers, and rules. An action is something that the program does to or for the prospect, such as sending an email, adding them to a list, or notifying a user. A trigger is something that the program checks for or waits for the prospect to do, such as opening an email, clicking a link, or submitting a form. A rule is something that the program evaluates about the prospect, such as their score, grade, or field value8 Among the possible actions that can be taken in an engagement studio program, three of them are:
Add prospect to list. This action adds the prospect to a specified list in Account Engagement. This action is useful for segmenting prospects based on their engagement or moving them to a different list for further marketing8 Send email to prospect. This action sends an email to the prospect using an Account Engagement email template. This action is useful for delivering relevant and personalized content to the prospect based on their stage in the journey8 Notify a user. This action sends an email notification to a specified user or user group in Account Engagement or Salesforce. This action is useful for alerting the sales team or other stakeholders about the prospect's engagement or readiness


質問 # 212
You can set up Marketing Cloud Account Engagement to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.

正解:A

解説:
You can set up Marketing Cloud Account Engagement to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account. This is a feature of Marketing Cloud Account Engagement's Search Marketing, which allows you to track and optimize your website's SEO performance and compare it with your competitors. You can enable the weekly search marketing email in your user preferences, and choose which metrics and competitors you want to include in the report56 Reference: 5: Marketing Cloud Account Engagement Competitor Monitoring: Spy on Competitor SEO Health6: Understanding Marketing Cloud Account Engagement Notifications for User Email Preferences


質問 # 213
An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.
How would the prospect progress through the trigger step?

正解:C

解説:
When an engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait, it means that the program will wait for up to 3 days for the prospect to open the email. If the prospect opens the email within the 3 day period, they will immediately progress down the "Yes" path (A). The prospect will not wait for any additional time after opening the email (B), nor will they progress down the "No" path (C, D). Reference: Engagement Studio Overview


質問 # 214
How can you preview/test matches for automation rules before you run them?

正解:A

解説:
You can preview which prospects will be matches by your Automation Rules. After creating or editing your rules, click the Preview button while the rules are in Paused mode. You will receive an email notification when the preview is finished or you can wait on the page for it to finish in real-time (this is very fast for most rules - often under a minute). The preview will tell you how many prospects will be matched. If you adjust criteria on existing automation rules, please note that automation previews will identify only prospects who have not already had the rule's actions applied to them.
Explanation:
You can preview or test matches for automation rules before you run them by using the automation preview option. This option allows you to see how many prospects will be matched by your automation rules without actually running them. You can access this option by clicking the Preview button while the rules are in Paused mode. You will receive an email notification when the preview is finished or you can wait on the page for it to finish in real-time. The preview will tell you how many prospects will be matched and show you a sample of them. If you adjust criteria on existing automation rules, please note that automation previews will identify only prospects who have not already had the rule's actions applied to them.
Answer A is incorrect because running the automation rule will not only show you how many matches there are, but also apply the actions to them, which may not be what you want. Answer C is incorrect because creating a list and seeing how many prospects are affected will not give you the same results as the automation preview option, since the list criteria may not match the automation rule criteria exactly. Answer D is incorrect because there is no such option as the prospect table actions. Reference: Automation Rules, Preview Automation Rules


質問 # 215
Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

正解:A


質問 # 216
......

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