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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Engagement Studio	17%	- Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions
Administration	11%	- Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM)
Email Marketing	20%	- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates - Explain how to create and send emails - Explain how to use dynamic content in emails - Explain how to analyze email performance metrics
Visitors and Prospects	8%	- Describe how prospects are tracked and identified - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects
Lead Management	24%	- Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Describe how to use form handlers - Explain how to create and publish landing pages

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q157-Q162):

NEW QUESTION # 157
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

A. Use a dynamic list to use as a recipient list on an email send.
B. Send using a segmentation rule.
C. Send using the form's completion actions.
D. Send using an automation rule

Answer: C

NEW QUESTION # 158
There is Custom Field Type in Marketing Cloud Account Engagement called Phone

A. False
B. True

Answer: A

NEW QUESTION # 159
When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

A. Use the most recently updated record
B. All of the above
C. Use Salesforce's value
D. Use Marketing Cloud Account Engagement's value

Answer: B

NEW QUESTION # 160
It is recommended that Email Preference Center should use more than one page level depth

A. False
B. True

Answer: A

NEW QUESTION # 161
LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?

A. Manually rebuild any automations built in Account B in Account A.
B. Include prospect activity history from Account B in their prospect import if they want to retain it.
C. Export existing custom field mappings to import desired fields into Account A.
D. Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.

Answer: A

Explanation:
Explanation
https://help.salesforce.com/articleView?id=000318300&type=1&mode=1

NEW QUESTION # 162
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