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Salesforce Analytics-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Security & Access	12%	- Sharing & Permissions 1. Implement row-level security and inheritance 2. Manage user and group access 3. Configure app, dataset, and field-level security
Einstein Discovery	22%	- Model Building & Configuration 1. Prepare and assess data for modeling 2. Train, evaluate, and refine models 3. Select prediction type: numeric, binary, multi-class - Deployment & Usage 1. Interpret results and recommendations 2. Embed predictions in dashboards and Lightning pages 3. Monitor and maintain model performance
Data Layer	23%	- Data Management & Optimization 1. Implement data modeling and relationships 2. Resolve data sync and refresh issues 3. Optimize dataset performance - Data Sources & Integration 1. Use Dataflows and Recipes for transformation 2. Define datasets and map Salesforce objects 3. Extract, load, and prepare data using Data Manager
Dashboard Design & Development	25%	- Design Principles 1. Apply best practices for usability and performance 2. Design for mobile and Lightning compatibility - Build & Configure Dashboards 1. Create lenses, steps, and visualizations 2. Use SAQL for advanced queries 3. Implement bindings, filters, and interactions
Analytics Administration & Deployment	18%	- Implementation & Maintenance 1. Monitor and optimize query performance 2. Use Dashboard Inspector and Publisher 3. Manage versioning and deployment

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Salesforce Certified CRM Analytics and Einstein Discovery Consultant Sample Questions (Q27-Q32):

NEW QUESTION # 27
Universal Containers (UC) builds three Einstein Discovery models in Salesforce to predict and maximize its revenue per customer. The modelsare for every region UC has a business: EMEA, AMER, and APAC.
How should a consultant help UC deploy the three Einstein models to Salesforce?

A. Segment the account data per region and deploy the appropriate model for each segment.
B. Deploy the same mode! to all accounts and use an Apex trigger to segment the prediction.
C. Filter the account data per region and deploy the same model to all segments.

Answer: A

Explanation:
In deploying Einstein Discovery models that are tailored to different regions (EMEA, AMER, and APAC), the best approach is to segment the account data by region and apply the specific model designed for each segment. This method ensures the following:
* Relevance and Accuracy: Each model can be specialized to understand and predict based on regional dynamics, which may differ significantly across geographies in terms of market behavior, customer preferences, and economic conditions.
* Efficiency: Deploying region-specific models avoids the dilution of predictive power that might occur if a single model were used across all regions, which could lead to less accurate predictions.
* Scalability: This approach is scalable as UC can further refine each model as more regional data becomes available or as regional market conditions evolve.

NEW QUESTION # 28
Exhibit.

Universal Containers has a dashboard for sales managers to visualize the Year Over Year (YoY) growth of their customers. The formula used is:
YoY = [(This Year - Last Year) / Last Year] %
Based on the graphic, when there is not an account in the Last Year column, the YoY Growth shows null results. The sales managers want to replace it with 100% value.
What is the correct function to use?

A. substr()
B. replace()
C. coalesce()

Answer: C

NEW QUESTION # 29
What are various ways to incorporate blank space in a CRM Analytics dashboard?

A. 1. Use the "Cell Spacing" layout property.2. Increase the dashboard granularity via columns, and use blank columns.
B. 1. Increase the dashboard granularity via columns, and use blank columns.Use pages to break content into multiple tabs.
C. Use the "Fine" row height option in layout properties, and use blank rows,Use the "With Spacing" row height property.

Answer: A

Explanation:
Incorporating blank space into a CRM Analytics dashboard can be achieved effectively through the following methods:
* Cell Spacing Layout Property: This allows for consistent spacing between cells, helping to create a visually organized and less cluttered dashboard.
* Increasing Dashboard Granularity via Columns: Using blank columns as a method to create deliberate space can help in visually separating different dashboard elements, enhancing readability and focus.
These methods ensure that the dashboard is not only functional but also aesthetically pleasing and easy to navigate.

NEW QUESTION # 30
CRM Analytics users at Cloud Kicks are granted access to an app with specific dashboards. When trying to download a specific widget, they are unable to do so.

A. The users have access to the dashboard but not the dataset.
B. The permission set for the users is missing the download data permission.
C. The dashboard has been created for internal use and theusers have a view only license.

Answer: B

NEW QUESTION # 31
Exhibit.

Universal Containers has a dashboard for sales managers to visualize the Year Over Year (YoY) growth of their customers. The formula used is:
YoY = [(This Year - Last Year) / Last Year] %
Based on the graphic, when there is not an account in the Last Year column, the YoY Growth shows null results. The sales managers want to replace it with 100% value.
What is the correct function to use?

A. substr()
B. replace()
C. coalesce()

Answer: C

NEW QUESTION # 32
......

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