2026 Authorized MCAE-Con-201 Certification | Latest Salesforce MCAE-Con-201: Salesforce Certified Marketing Cloud Account Engagement Consultant 100% Pass

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified
Topic 2: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Describe how to use form handlers - Describe how to use dynamic content - Explain how to create and publish landing pages
Topic 3: Engagement Studio	17%	- Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions
Topic 4: Administration	11%	- Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings
Topic 5: Lead Management	24%	- Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin
Topic 6: Email Marketing	20%	- Explain how to analyze email performance metrics - Explain how to create and send emails - Explain how to use dynamic content in emails - Describe how to manage email templates - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)

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2026 Authorized MCAE-Con-201 Certification | Latest Salesforce Certified Marketing Cloud Account Engagement Consultant 100% Free Certification Dump

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q80-Q85):

NEW QUESTION # 80
While creating Layout Templates it is possible to Import Layout from certain URL

A. True
B. False

Answer: A

NEW QUESTION # 81
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

A. Automation rule and completion action
B. Dynamic list and automation rule
C. Completion action and dynamic list
D. Segmentation rule and completion action

Answer: A

NEW QUESTION # 82
LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?

A. LenoxSoft creating 20 new Engagement Programs
B. LenoxSoft sending more than 100,000 emails a month
C. LenoxSoft sending a quarterly emails to 100,000 prospects
D. LenoxSoft's database growing by 500,000 prospects

Answer: B

NEW QUESTION # 83
LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

A. Create a new Salesforce Connector for the Production org
B. Delete all data from the Sandbox org
C. Install the Marketing Cloud Account Engagement AppExchange package for Production Environments
D. Unverified and delete the Salesforce connector for the Sandbox org
E. Rename the Salesforce connector for the Sandbox org

Answer: A,C,D

NEW QUESTION # 84
Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

A. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
B. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
C. Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of "Add to List" and an action of "Notify assigned user."
D. Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.

Answer: D

NEW QUESTION # 85
......

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