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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Automating Business Processes	17%	- Build lead nurturing and campaign workflows - Select appropriate automation tools - Design engagement programs and sequences
Lead Management	14%	- Implement scoring and grading models - Design lead generation strategies - Configure lead routing and handoff processes
Account Configuration	16%	- Usage governance and permission strategies - Data migration and integrity maintenance - Technical setup and architecture planning
Personalizing the Prospect Experience	8%	- Recommend engagement enhancements - Design personalized interactions - Implement consent and preference management
Reporting, Metrics, and Analytics	12%	- Interpret results and recommend improvements - Configure and customize reports and dashboards - Define relevant KPIs and metrics
Email Marketing	10%	- Ensure deliverability and compliance - Apply email marketing standards and best practices - Optimize email content and performance
Evaluation	17%	- Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions
Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q245-Q250):

NEW QUESTION # 245
Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

A. Case
B. Account
C. Opportunity
D. Order

Answer: B,C

NEW QUESTION # 246
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

A. Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.
B. Only users with an Administrator user role will be able to change the prospect field value.
C. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
D. The record that was last updated sets the field value for a synced prospect.

Answer: D

Explanation:
Explanation
https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for-Market Cloud Account Engagement-and-salesforce/

NEW QUESTION # 247
which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers

A. Account-based marketing can be implemented in stages.
B. Account-based marketing completely replaces broad-based marketing.
C. Account-based marketing is only a good fit for certain industries.
D. Account-based marketing personalizes experiences for prospects.

Answer: A,D

NEW QUESTION # 248
Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?

A. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.
B. Nothing will display
C. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form
D. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page and form

Answer: C

NEW QUESTION # 249
Administrators can reset passwords for users

A. False
B. True

Answer: B

NEW QUESTION # 250
......

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