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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Engagement Studio	17%	- Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs
Topic 2: Lead Management	24%	- Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin
Topic 3: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Describe how to use form handlers - Explain how to create and publish landing pages
Topic 4: Administration	11%	- Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions
Topic 5: Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Describe how prospects are tracked and identified - Explain the differences between visitors and prospects
Topic 6: Email Marketing	20%	- Explain how to use dynamic content in emails - Explain how to create and send emails - Explain how to analyze email performance metrics - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q250-Q255):

NEW QUESTION # 250
Which two features would indicate LenoxSoft's Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails?
Choose 2 answers

A. A green check mark next to the FBS registration ID
B. A green check mark next to the domain key policy
C. A green check mark next to the domain SPF record
D. A green check mark next to the Salesforce Connected user

Answer: B,C

Explanation:
Explanation
https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_email_authentication.htm&type=0

NEW QUESTION # 251
How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce

A. 1 hour
B. 2 minutes, because that's the frequency of Marketing Cloud Account Engagement looking for changes in Salesforce
C. 4 hours
D. 10 minutes

Answer: C

NEW QUESTION # 252
Select available Social Media Connectors

A. AddThis
B. Facebook
C. Twitter
D. FullContact
E. CD Linkedln

Answer: A,D

NEW QUESTION # 253
How many Scoring Categories is it possible to create

A. 0
B. 1
C. 2
D. 3

Answer: C

NEW QUESTION # 254
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?

A. Manually create and map custom fields in Marketing Cloud Account Engagement.
B. Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
C. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
D. Enable custom field creation via the Salesforce Connector.

Answer: A

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_fields_create_custom_field.htm&type=5

NEW QUESTION # 255
......

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