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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 2	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 3	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 4	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 5	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q79-Q84):

NEW QUESTION # 79
You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

A. Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
B. Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
C. Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page
D. Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect

Answer: D

NEW QUESTION # 80
LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
What should be done to ensure each landing page URL looks like it is a part of the unique product website?

A. Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.
B. Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.
C. Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.
D. Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.

Answer: A

NEW QUESTION # 81
Which are true about Marketing Cloud Account Engagement Recycle Bin

A. If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign
B. A deleted prospect is restored when the Salesforce record it's syncing with is undeleted
C. Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin
D. Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin
E. Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they're permanently deleted
F. Tags are deleted permanently and don't appear in the recycle bin
G. Items in the recycle bin don't count toward usage limits

Answer: A,C,E,F,G

NEW QUESTION # 82
Select available User Roles

A. CD Marketing
B. Sales
C. Marketing Manager
D. Sales User
E. Administrator
F. Sales Manager

Answer: A,B,E,F

NEW QUESTION # 83
Select available Webinar Scoring Rules

A. Webinar Attended
B. Webinar Registered
C. Webinar Invited
D. Webinar Refusal

Answer: A,B,C

NEW QUESTION # 84
......

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