Marketing-Cloud-Account-Engagement-Consultant Guide Torrent - Marketing-Cloud-Account-Engagement-Consultant Exam Prep - Marketing-Cloud-Account-Engagement-Consultant Pass Rate

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 2	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 3	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 4	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 5	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q223-Q228):

NEW QUESTION # 223
Select available User Roles

A. Administrator
B. Sales Manager
C. Marketing Manager
D. Sales
E. CD Marketing
F. Sales User

Answer: A,B,D,E

NEW QUESTION # 224
With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

A. Email Complain Rate
B. Click Through rate
C. Spam complaints.
D. HTML Open Rate

Answer: B

NEW QUESTION # 225
LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

A. Create a completion action to assign to a group when the prospect reaches a score of 100.
B. Create an automation rule to assign to a group when the qualification criteria is met.
C. Create an automation rule to assign to a lead queue when the qualification criteria is met.
D. Create a completion action to assign to a lead queue when a high-value form is submitted.

Answer: B

NEW QUESTION # 226
What is true about Dynamic Content? [Choose three answers]

A. You can use dynamic content in subject lines
B. You can add dynamic content to web pages
C. You can add up to 25 variations of content
D. You can base variations on Scoring Categories

Answer: A,B,C

NEW QUESTION # 227
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?

A. Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.
B. Create an automation rule that adds prospects to static lists to feed new programs after each entry.
C. Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.
D. Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.

Answer: C

NEW QUESTION # 228
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