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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Journey Builder and Automation	20%	- Automation Studio 1. Data management and file transfers 2. Automation activities and scheduling - Journey Builder fundamentals 1. Entry sources, activities, and flows 2. Goal and exit criteria
Analytics and Reporting	15%	- Standard reports and dashboards 1. Journey and automation performance 2. Email performance and engagement metrics - Advanced analytics 1. ROI measurement and attribution 2. Data extracts and tracking
Concepts of Marketing Cloud Engagement	15%	- Key terminology and concepts 1. Core concepts: journeys, messages, content, audiences 2. Marketing Cloud Engagement vs. other Marketing Cloud products - Technical architecture 1. Integration patterns with Sales/Service Cloud 2. Data model and relationships
Content and Messaging	15%	- Multi-channel messaging 1. SMS, push notifications, and other channels 2. Personalization and dynamic content - Email design and deliverability 1. Deliverability best practices 2. Content types and templates
Data Management and Segmentation	20%	- Segmentation 1. Audience targeting and exclusion 2. Filters, queries, and SQL - Data modeling 1. Contact model and data relationships 2. Data extensions vs. lists
Discovery and Requirements	15%	- Solution design 1. Create a scalable solution architecture 2. Map requirements to platform capabilities - Gather business requirements 1. Identify technical requirements and constraints 2. Define business goals and KPIs

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q52-Q57):

NEW QUESTION # 52
A customer wants to import the previous 10 years of customer purchase data into their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added. Which two questions should be asked for further discovery? (Choose 2 answers)

A. How many API calls are expected to be made at the peak hourly rate?
B. What time of day are the API calls made?
C. Does their license include the Large Data Extensions feature?
D. Why do they require 10 years of historical data in Marketing Cloud?

Answer: C,D

Explanation:
Understanding why 10 years of historical data is required will help assess if storing all that data in Marketing Cloud is necessary and practical (A).
Knowing whether their account includes Large Data Extensions is critical because standard Data Extensions might not efficiently support 200+ million records (C).

NEW QUESTION # 53
How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?

A. Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs
B. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by
C. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App
D. Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs

Answer: B

NEW QUESTION # 54
Select all available User Email Preferences

A. Send daily prospect activity emails (for my prospects)
B. Send daily prospect activity emails (for all prospects)
C. Send weekly search marketing email (sent on Mondays)
D. Send weekly inactive automations report email
E. Send an email when a prospect is assigned
F. Send daily visitor assignment emails
G. Send starred prospect activity alerts
H. Send monthly inactive automations report email
I. Send daily visitor activity emails
J. Send weekly search marketing email (sent on Fridays)
K. Send daily prospect assignment emails

Answer: A,B,C,E,G,H,I,K

NEW QUESTION # 55
After implementing Marketing Cloud Connect, the customer notices tracking details from Email Studio initiated sends are not being sent back to Sales Cloud.
Which configuration in Marketing Cloud should the customer verify?

A. Report is saved in Standard Salesforce folder.
B. Required profile attributes are properly mapped.
C. Sendable data extension is saved in the Salesforce Data Extensions folder.
D. Email Address column is included in the report used for sending.

Answer: B

Explanation:
For Marketing Cloud Connect to correctly write tracking data (sends, opens, clicks, bounces) back to the corresponding Contact or Lead record in Sales Cloud, the integration relies on properly mapped profile attributes that establish how a Marketing Cloud subscriber record correlates to a specific Salesforce record ID.
If these mappings are missing or misconfigured, Marketing Cloud cannot reliably resolve which Salesforce record a given Email Studio send/tracking event belongs to, so the data simply fails to synchronize back, even though the send itself completes successfully. This is the first configuration a consultant should audit when tracking sync silently fails after an otherwise successful Marketing Cloud Connect implementation. Option A, folder placement of a sendable data extension, affects where the object lives organizationally but is not a driver of whether tracking data flows back to Salesforce. Option B, standard folder placement for reports, is a Salesforce-side organizational detail unrelated to the tracking sync mechanism. Option D, including the Email Address column in a report used for sending, is relevant to Report/Campaign-based sends resolving recipients, but does not by itself explain a broad tracking sync failure specifically tied to profile attribute mapping.
Reference: Marketing Cloud Connect Configuration, Profile Attribute Mapping.

NEW QUESTION # 56
LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

A. That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
B. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
C. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your
D. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.

Answer: B

NEW QUESTION # 57
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